How B2B marketers can activate first-party data in their CDP
Martech
MAY 3, 2022
In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A First-party data comes to marketers by way of the information customers share and the behaviors they engage in through an organization’s digital touchpoints.
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