Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Tweet This!

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

SEPTEMBER 13, 2010

A blog without contact information is like a lost pet with no ID tag. Blogging is a social activity. Share this on LinkedIn. Tags: Business Blogging Animal Planet blog contact form blog maintenance blogging for business grow blog traffic Victoria Stilwell. Subscribe to the comments for this post? Share this on Facebook.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. Share this on Linkedin. Tags: Social Media. What’s your view? Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Share this on Linkedin. The lasso part is really about an “away game&# for your content. Tweet This! Share this on Facebook.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JANUARY 28, 2010

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Share this on Linkedin. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. Tweet This! Share this on Facebook.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Webbiquity

JULY 21, 2010

Or busy moms and dads whisking their kids from one outdoor activity to the next? Tap into how your products will make summer activities even more fun. Share this on LinkedIn. So how can you make your email marketing messages matter to office workers counting the minutes before happy hour on sidewalk patios? Post on Google Buzz.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

JUNE 7, 2010

Sales professionals will be more productive with a solid understanding of the social media monitoring, interaction and promotion activities being conducted by the marketing group. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz.

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Share this on Linkedin. Tags: Blogging Communities Crowdsourcing Enterprise 2.0 Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Writing on the Web

JULY 20, 2010

Active community. As her tag line says, she helps “awaken your fortune within.&# Share this on LinkedIn. Tags: Content Marketing In the News. Clear strong personal brand. Prominent free giveaway. Book or signature product. Information products. Coaching programs. Live events. Membership programs. Share this on Mixx.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 9, 2010

The president, RazerGuy, has his own blog, and they have active participation on Facebook. Share this on LinkedIn. Neuroscientists Discover “WIIFM&# Center in Brain… Tags: About Blogs Attracting Clients Content Marketing Online Marketing blog content blog writing brain science content marketing with blogs neuromarketing.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all these endless reports no wonder it ‘feels’ like we never can get any true customer insights – since all we can do is look down these channels and get a singular view of customer activity. Share this on Linkedin. Tags: Business Intelligence Data Mining. If you have any insights on how best to get there please share them.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Writing on the Web

AUGUST 16, 2010

And it works, since the audience has to stay alert and active. Share this on LinkedIn. If Your Blog Writing Stinks… Tags: About Blogs Attracting Clients Content Marketing On Writing Better blog content blog writing content marketing with blogs visual aids Writing for the Web writing on the web. Blog writing is similar.

Digg 100

Digg Buzz Blogger Class 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. There is also an active discussion going on about how ITI grads are succeeding and how ITI has contributed to this. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

MARCH 30, 2010

Share this on Linkedin. Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# It’s now the second most-visited site on the web , behind only Google.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Social Sharing (YouTube, Flickr, SlideShare, etc.). Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

NOVEMBER 10, 2010

That’s 3 1/2 times as much talking… A woman has more active mirror neurons , and a greater capacity to experience empathy. Share this on LinkedIn. Tags: Content Marketing. Female brains have more developed language centers in the brain. A man says approximately 2,000 words a day, a woman 7,000. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

APRIL 21, 2010

Share this on Linkedin. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring. But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Share this on Linkedin. Take for example your classic white paper. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Writing on the Web

NOVEMBER 16, 2010

In fact, the sensory and the emotional centers in the brain are the only ones connected to muscle activity. Share this on LinkedIn. Tags: Attracting Clients Brain Based Content Marketing Content Marketing Online Marketing Online Persuasion brain science content marketing with blogs persuasion. Blog this on Blogger.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Webbiquity

MARCH 29, 2010

Specifically, social media marketing involves five common, very traditional business activities. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Physical networking at such events is still important. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Buzz Marketing for Technology

APRIL 6, 2010

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Share this on Linkedin. But Facebook? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Linkedin. Stay tuned to this blog for more updates and to see how we are doing that! Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

OCTOBER 13, 2010

Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages. Share this on LinkedIn. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 12, 2010

Which means I have to choose which things to do, and say ‘No&# to a few activities I’m sure I’d enjoy. Share this on LinkedIn. Tags: Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web authenticity blog writing content marketing with blogs. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

Webbiquity

OCTOBER 25, 2010

So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Several of these sites require registration, and some require a reciprocal link, but at last check all were still active and free. Share this on LinkedIn.

RSS 100

RSS Promotion PR PageRank 100

Writing on the Web

AUGUST 2, 2010

In a split second – out of our awareness – our brains’ emotional center (the amygdala ) helps us make the best choice long before the rational brain is activated. Share this on LinkedIn. That’s because people use the emotional parts of their brains to make what they consider rational decisions.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

APRIL 19, 2010

Production was active, consumption was passive. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. What’s the value of answering a question or engaging in a discussion on LinkedIn? That equation is now reversed. Buyers control which messages they want to see. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities.

Social Media 100

Social Media Social Marketing Media Rules 100

Writing on the Web

AUGUST 10, 2010

They activate the more primitive centers of the brain, especially the centers for fight or flight. Share this on LinkedIn. (By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

EMagine B2B Blog

FEBRUARY 19, 2013

In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. For example, a person could come from LinkedIn, and immediately convert. Another example would be a visitor who arrives first from LinkedIn, then visits the site directly twice and then converts. Activity Stream.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Webbiquity

OCTOBER 13, 2010

SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. Share this on LinkedIn. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JULY 28, 2010

One risk of writing a book like this is the speed at which the social media landscape is changing; though Social Media Marketing came out less than two years ago, at the time of publication the now long-dead social bookmarking site Ma.gnolia was still active, and MySpace still drew five times as much traffic as Facebook. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 2, 2009

What’s more, social media supports SEO and even branding activities. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. So how do these different activities affect your visibility on the web? You can’t afford not to be part of that conversation.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40