Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. He has demonstrated success in the creation and active management of aggressive marketing and sales plans. Need to Drive Leads?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 22, 2010

Both of these activities are well ahead of news, sports and other activities. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Search is the most used feature of mobile users with 48% saying they have done so. All rights reserved.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JUNE 9, 2010

Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 5, 2010

41% of online time is spent on only 3 activities: social networks, gaming and email Email use has declined 28% vs. last year Video/Movie use is still less than 4% but grew 12% Email is still the #1 activity on mobile devices but social network use grew 28% So what does all this mean? Here are 7 points to consider.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 24, 2010

Identify what activities your prospects engage in with their mobile devices. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Understand the regional differences and adoption of mobile technologies if you are a global brand. All rights reserved.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

OCTOBER 19, 2010

.&# I also need to mention that I cannot take credit for my funnel depiction as there was much discussion by the leaders in our organization about the shape of our funnel and the need to increase the velocity of our demand activities by moving from a wine-glass shaped funnel to one shaped more like a champagne flute or a shot glass.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

AUGUST 17, 2010

Market Innovation: the rate at which we respond to market changes (possibly down to the individual level) with programs, campaigns and marketing-led activities. Improving response times to campaign activity can have a dramatic impact. Traditional Pipeline Acceleration. All rights reserved.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Create a “train schedule&# of activities that starts early in the year and ends late. All rights reserved.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

SEPTEMBER 9, 2010

They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. All rights reserved.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

MAY 5, 2010

The question is whether we are actively participating in it online. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

The question is whether we are actively participating in it online. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

SEPTEMBER 15, 2010

I closely follow people on Twitter who are active in sharing information relevant to my job. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. People do not “like&# brands on Facebook because they want to be marketed to. All rights reserved.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 9, 2010

And that leads me to the next point… The Social Imperative I know many more people in my immediate (non-virtual) surroundings who are NOT active in social media than who are active. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 7, 2010

This is one of the most positive outcomes of the social media activity in B2B marketing. ROI: How do you link social media activity to the bottom line? Michael Brenner Oct 4 2010 Thanks Claire, stage fright is so common but you are so right that we need to work out how to be most effective vs just being active.

Social Media 100

Social Media Media B2B Budget Programs 100

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MAY 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

Marketing Insider Group

MAY 12, 2010

This is a foundational activity. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Why is this important? Marketing needs to be the engine to identify qualified leads for sales.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Wow, I havent posted here in a month but I promise you will see a lot more activity soon. In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Marketing Insider Group

AUGUST 10, 2010

I’ll give my 2 cents but would love to hear from anyone active in this discussion. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. There are too many companies that claim to have a marketing strategy, but nobody can tell you what it is.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

I’ll give my 2 cents but would love to hear from anyone active in this discussion. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. There are too many companies that claim to have a marketing strategy, but nobody can tell you what it is.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Develop a lead generation calendar - Map out your activities for each month and then really follow it! Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. No matter how busy you are make time to do lead generation activities. No matter how busy you are make time to do lead generation activities.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Integrate sales and marketing activity by using the same database or CRM system. Then be understood.” Ask, what have you learned from the leads?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Marketing Insider Group

OCTOBER 14, 2010

Hello, I am truly glad you are interested in our marketing activities. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Search is really hard to explain. So here’s my best shot. All rights reserved.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. What CEOs really yearn to know is this.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Would you be interested in exploring this further?"

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. I agree, that business owners should understand that their personal brand must be in all their social media activities. Because they liked what they saw and wanted to talk with me further. All rights reserved.

Social Media 100

Social Media Personalization Branding Brand Identity 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100