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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. This can increase sales in the short term.

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Looking for ways to dramatically increase conversions on your site? Exit-intent popups are the not-so-secret weapon that will get you there. In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers and revenue. What Is Exit-Intent®? Do Exit Popups Work? Yes, exit popups work.

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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Users are conditioned to respond to their devices right away when they hear that chime, or see that screen light up. Let’s go!

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The Ultimate List of Email SPAM Trigger Words

Hubspot

For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Order status. Orders shipped by. Easy terms. Check or money order. Too boring?

CAN-SPAM 101