Biznology

OCTOBER 14, 2011

As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. Instead I went through my career and found that I have a knack for business writing. In fact, I never did that.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

FEBRUARY 7, 2013

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. It's about creating lovable marketing after all, right?

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

MAY 13, 2013

Instead, each day stands alone as a projection of your business goals , acting as a small part of a bigger picture that we can now analyze, pixel by pixel. The bottom line is as marketing directors and managers, we’re all responsible for fueling the machine that makes everything else possible. Here’s how.

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28

Hubspot

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Below, we've gathered 60 of the best free online business courses. Inbound Certification by HubSpot Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! Good intern managers see each semester as a lifecycle with a solid beginning, middle, and end. Truly managing an entire project helps interns develop a sense of pride and accountability.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy. This online content becomes the face of your business and is on display for search engines to crawl.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

JUNE 8, 2011

Most people didn't grow up blogging, are intimidated of writing for public consumption and don't see it as 'part of their job'. So, how can you make blogging a team sport in your business? If you recruit others to help you blog, be sure to set up a lightweight editorial process before a post goes live.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. B2B businesses of all sizes contain departments that are impacted by digital transformation. Why is business-to-business marketing so important for growing your business? 3: Search Engine Optimization (SEO).

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

MARCH 2, 2016

Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) Reach out to prospects that your sales team recently lost (if possible). 1) Personas. 2) Competitive Analysis.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But that’s content for another blog post. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

SnapApp

DECEMBER 22, 2016

We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?). The blogs on this list cover a wide range of topics. If there are any blogs you'd like to see added to any of the categories below, please let us know in the comments after the post. CoSchedule.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

B2B Marketing Zone Posts

JULY 7, 2010

What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. Managing people. Is lead generation killing marketing?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 6) Blogging. heck, even marketing acronyms.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. You should probably include it in your tweet about your sale on hammocks. Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28