NuSpark Consulting

NOVEMBER 19, 2012

SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . There are a zillion of articles and debates on the Internet on SEO tactics and factors that contribute to high ranking. That’s what makes it interesting; no one went to school and earned MBAs in SEO.

SEO 100

SEO Planning Blogger Content Marketing 100

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

seo.co

DECEMBER 18, 2020

In this guide, we’re going to explore the importance of a brand’s online reputation and some of the strategic SEO tips and tricks businesses can use to ensure they’re seen in the best possible light. . + Paying Close Attention Saves The Day. Dealing With Negative Reviews. Astroturfing – Or The Art of Masquerading. + Higher conversion rate.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. When I started my agency, it started out as an organic SEO shop. Instead, I threw myself and my agency into blogger outreach and social media marketing.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. The Language of Business is Moving Faster Than You Are.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. MyBlogGuest.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Optinmonster

APRIL 12, 2024

Are you using SEO effectively to boost your business? SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO. What Is SEO? SEO stands for search engine optimization.

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

JANUARY 27, 2020

In general, it's best we confront failure honestly, instead of hiding from it. The Ruinous Path of Success Theater: GE's Horror Story. One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. According to the story, former CEO Jeffrey Immelt was constantly optimistic in the face of future projections.

Multi-Touch Attribution 99

Multi-Touch Attribution Lead Ranking Case Studies Case Study 99

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. If you end up at an event, and don’t meet at least five people that you can help or can help you in the near-term, you’re not working the relationship angle hard enough. please put them in the comments.

Social Media 127

Social Media Media Blogger Co-Registration 127

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It also acts as a safety net. Don’t You Wish Life Had Delivery Confirmation? Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. The blog was a failure because posts were not written on a regular basis. The Facebook page was a failure because they were not engaging their audience, they were just collecting names.

Social Media 140

Social Media Paid Content Media Act-On 140

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. At first, he simply compiled a daily digest of the requests he got and sent them out to his rather large subscriber list of experts and PR professionals. What is HARO?

Link Building 69

Link Building SEO Ad Building Blogger 69

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The idea of gaining customers sounds pretty straightforward. In psychology this phenomenon is called priming.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. With message boards, it was the same thing. I mean, haven’t you heard about the Raspberry Pi ?

Social Media 80

Social Media Media Internet Marketing Blogger 80

Content Standard

MAY 8, 2018

Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world. I’m here with some good news and some bad news. The bad news is that this is not going to change without a massive amount of effort on your part. The good news?

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. We all know how much “lifting&# goes on in the Internet.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. We still need copywriters, SEO gurus, paid media specialists, social media mavens, etc., This guide will cover the basics of the PESO model to help all of your media channels act as a single unit and work to strengthen each other. The history of the PESO model. Source: Spin Sucks.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’ve never loved the top header.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The idea of gaining customers sounds pretty straightforward. In psychology this phenomenon is called priming.

Paid Content 72

Paid Content Brand Identity Branding Lead Ranking 72

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Advertising shops, SEO agencies, email consultants…the list goes on. His answer? Just get started.

Social Media 138

Social Media Media PR Webinar Metrics 138

Hubspot

JANUARY 24, 2014

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." Ultimately, this is why we can’t have nice things in the SEO space.". Ultimately, this is why we can’t have nice things in the SEO space.". Cutts'' position? In an ideal world, the web would be synonymous with quality.

PageRank 28

PageRank CAN-SPAM Domain Paid Search Agency 28

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. What matters to the CEO is her/his vision – no more and no less.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

AUGUST 5, 2008

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Blogs help with SEO , whether you have your own or are generating links to your website from others. More than 60% of U.S.

Social Media 20

Social Media Media Optimization Blogger 20

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

seo.co

MAY 17, 2021

Sometimes this happens naturally, but you can also proactively send products to bloggers as a way of encouraging them to write about your brand. Whether it’s an image of a customer wearing one of your products in an Instagram photo or a product tutorial video on YouTube, social media content is an amazing addition to any content strategy.

User-Generated Content 100

User-Generated Content Generation SEO Planning 100

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Moz

DECEMBER 5, 2018

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO. Structured citation building is as old as local SEO. What can I do to move the needle?”

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52