markempa

DECEMBER 30, 2008

An RSS feed gave the team something to review each morning. When the scanning tools found a relevant conversation, such as a blog post, a team member would join that conversation and point readers to content on the same topic at the company website.     Modified press release strategy for blogger coverage.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. Some of the guest writers blog on occasion at their own sites. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Create content – It is easy to get bogged down with the design aspects of a company blog. Keep your focus squarely on finding topics that are of interest to your target audience and developing content.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. Of course not, but putting some thought into getting quality content available without too many hurdles for the users couldn’t hurt either. Effective marketing is about generating sales. Back to the free marketing stuff. So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. In fact, just 15% of the visitors to this blog start their journey at www.convinceandconvert.com.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

SEPTEMBER 29, 2010

So why should you act that way on your Twitter profile? It only takes 10 minutes a day to contribute valuable content on Twitter. Check your RSS reader daily and share interesting articles you see there. Also, find other relevant bloggers in your industry on Twitter and retweet their articles. Be Overly Self-Promotional.

Twitter 28

Twitter RSS Business Ideal Customer Profiles 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. Its usually easier and less hassle for employees to find workarounds than to complain to management and wait for them to act. Customer Anthropology: The Art of Observation. and potential customers) at work as a means of discovering unmet needs that your organization can fill.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Every generous act is an opportunity to share your expertise with those who might help you. quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). We live and interact with people. Lisa Merritt said.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Hubspot

OCTOBER 17, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. You have your content strategy , your editorial calendar, and you're blogging away. This is a guest post written by Pam Sahota. Social Media. Blog Posts. Which ones are being shared?

Work Management 28

Work Management Click Rate RSS Marketing & Strategy 28

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media’s power to spread a message across the web isn’t as relevant. That doesn’t mean social media doesn’t have a place in the B2B world, though.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Hubspot

JUNE 23, 2010

Blog" can also be used as a verb, meaning to maintain or add content to a blog. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. On the web today, things change fast. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Content publishing and optimization features. One social media manager said their favorite benefit is “the Content Suggestions Search by Topic. Clearly, your buyers are now all over social media.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. People will stab me right in the back.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Buzz Marketing for Technology

JUNE 27, 2008

Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. 50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convince & Convert

APRIL 10, 2012

Very few bloggers (especially in the business category) are blogging strictly for eyeballs, as advertising revenue is typically a minor benefit, at best. It’s a public manifestation of your knowledge, and encourages readers to act in ways that help build your business over the long haul. The Case for Redesign. Time to fix.

Blogger 157

Blogger Social Media Advertising Agencies SMS 157

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner , founder of Social Media Examiner and My Kids’ Adventures , join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. The RSS feed is: [link].

SME 123

SME Social Media Skype Paid Search Agency 123

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Envy

FEBRUARY 16, 2022

Led by experienced journalists and technologists, the site offers compelling content on all aspects of containers, from philosophy to tools, best practices, business impact and more. Published by Information Security Media Group, Inforisk Today s pecializes in risk management content, including news, education and analysis.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

BuzzSumo

JANUARY 19, 2021

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. Kristi Hines , Freelance Writer and Blogger. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. We also know what to focus the content around.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Buzz Marketing for Technology

JUNE 27, 2008

Subscribe to the RSS Feed. It includes support for managing content and communicating with others learning the same thing you are. Use the service and find the like-minded bloggers you’re looking for. --> Passion-Based Learning. Add to your Favorites. 7 Easy, Powerful Steps to Create a Personal Learning Environment.

Personalization 100

Personalization RSS Web 2.0 Blogger 100

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. Acting On Your Learning Before you leave to the conference there’s two things you need to do.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. Seth Godin predicted that RSS would kill email. I had an epiphany the other day. Email is a vampire. Skeptical of the analogy? You Must Invite Email In.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Good for you. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JANUARY 1, 2013

The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. With a blog-based platform, be it your personal or professional site, sharing your content from a web application you own and control is a no-brainer.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

The Effective Marketer

JULY 5, 2009

The ultimate test is whether the reader acted on your call to action. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago. then read on. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

DECEMBER 6, 2012

Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days.

Tips 28

Tips Content SERP Viral Marketing 28