illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Here are some ways to meet those demands.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Liveintent

NOVEMBER 25, 2020

Consider adding these four ideas to your New Year’s resolutions: 1. The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme.

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Customer Service Communication. Customer service communication is a great place to start. Keyword Search Data.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 200

Social Media Promotion Creativity Media 200

ClearVoice

JUNE 15, 2021

Marketing writers have a variety of responsibilities, but the right one will depend on the specific requirements of a client. A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Parse.ly

MARCH 2, 2022

Heading into 2022, we wanted to learn more about the state of content marketing—what challenges content marketers are facing, what’s working for them, and what’s not. . With that in mind, we launched a detailed survey to marketers around the world. Content teams are often small, but budgets and teams are growing.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Crafting an impeccable B2B sales journey isn’t straightforward.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

SEPTEMBER 22, 2014

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. The reason is because all of us are now firmly in control of our content experiences.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Click To Tweet.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

DivvyHQ

JUNE 11, 2019

Content marketing is known for being challenging in the “measuring ROI” department. Firstly, it’s difficult to trace sales, leads, or even traffic back to an individual piece of content. Content may also create leads and drive conversions indirectly by: Raising your brand profile. Source: [link].

Top of Funnel 101

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 101

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. calculators, and pencil erasers. Trade Desk.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

Marketing Insider Group

SEPTEMBER 11, 2013

Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”.

Rules 100

Rules Advertising Agencies Advertorials Paid Search Agency 100

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Plus, many long-standing institutions grapple with the need to please stakeholders by upholding traditional marketing tactics that are considered “tried and true.”.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64