Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. An easy way to display the urgency, especially for events, is to install a countdown timer on the landing page or form. A call-to-action (CTA), assists with this process.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Optinmonster

SEPTEMBER 2, 2020

Your call to action (CTA) is the most essential part of your marketing campaign. In this article, we’ll show you how to create persuasive calls to action. By the end of this post, you’ll be able to write better CTAs and achieve measurable success from your own marketing campaigns. Read the rest of an article.

Examples 121

Examples Click Rate Social Media Copywriting 121

ClearVoice

MARCH 19, 2021

Newfangled formats range from more traditional articles/blog post layouts to more innovative takes a la ClearVoice’s “Aspire. format — which reimagines the old, stale and passionless “challenges, solutions, results” model marketers have used for decades. They’d write one — or ask you to do it for them.

Marketing Budget 52

Marketing Budget Storytelling Advertising Agencies Peer-to-peer 52

Hubspot

MAY 12, 2015

But writing copy for these marketing assets can be hard. Here are eight features that will help kick your conversion copywriting efforts into high gear. Here are eight features that will help kick your conversion copywriting efforts into high gear. Here's an article on how to simplify your writing if you'd like to learn more.

Copywriting 28

Copywriting Conversion Tips Landing Pages 28

ConvertKit

DECEMBER 19, 2018

One area to focus on would be your conversion copywriting. These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. How do you get better at making the sale?

Template 70

Template Top of Funnel Copywriting Open Rate 70

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

Copywriting 139

Copywriting Top of Funnel Marketing & Strategy B2B 139

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

ConvertKit

DECEMBER 15, 2020

However, to scale your digital products business, you have to scale your marketing. Fortunately, there is a way to market your digital products successfully with minimal time spent. Email automation allows you to send targeted marketing messages to your audience without being available or working 24/7. What is email automation?

Email Marketing 127

Email Marketing Marketing Automation Services Automation Product 127

Scoop.it

NOVEMBER 24, 2022

But marketers biting their nails can breathe a sigh of relief because there’s still hope. Simply state what they’re going to learn by the end of the article. A great example of this can be found in this article by HealthyAmericans , an American mattress company. It’s just a matter of making the right tweaks to your content.

AIDA 59

AIDA Copywriting Statistics Mobile Marketing 59

Optinmonster

MAY 7, 2020

Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” That means any marketing and advertising budget you’re spending to promote your products will be wasted. That’s what we’re going to share in this article. Web analytics.

Top of Funnel 87

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 87

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. Use urgency—sparingly. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. Writing subject lines is hard.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Optinmonster

JANUARY 23, 2020

Getting higher conversion rates is basically the holy grail of digital marketing. In this article, we share landing page ideas that will get those conversion rates soaring. A landing page is a webpage used for a marketing campaign that is stripped down to a single, hyper-focused call to action. What Makes a Good Landing Page?

Landing Pages 93

Landing Pages Urgency Marketing Mobile Marketing Top of Funnel 93

Hubspot

FEBRUARY 26, 2016

That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act. As it happens, marketers operate similarly, learning as much as they can about their target prospects before casting them their message. It’s a need marketers have been exploiting for decades …. Carp love corn.

Tips 28

Tips Copywriting Urgency Marketing Content 28

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Unbounce

NOVEMBER 7, 2019

Take a look at some of the best-selling examples from other marketers in the biz, and see how you can get more shoppers to click on that “Buy Now” button. It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see. Very smart!

Landing Pages 75

Landing Pages eCommerce Examples Lead Ranking 75

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Creativity 108

Creativity Product Planning Content Marketing 108

Single Grain

FEBRUARY 12, 2024

A hero headline zaps people out of their info-overload comas and compels them to read your article that you worked so hard to produce. As a business owner or marketer who is blogging, your ultimate goal is to get more readers, convert them to more customers, and make more money. million blog posts are published every day.

Click Rate 52

Click Rate Urgency Marketing Copywriting Long Tail Marketing 52

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. What Does the Research Say about Email Marketing? The average email open rate is 20.81%.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. All great headlines have one or more of the following characteristics: Unique: Your target audience might have read articles like the one you are writing. You need to make sure that no one else is using the headline of your article. David Ogilvy.

Content 166

Content Lead Scoring Lead Ranking Template 166

Unbounce

NOVEMBER 7, 2019

It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see. What Else We Love About This Landing Page: LIV creates a sense of urgency with this limited edition product. That’s why this example from TRIBE is worth looking over.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

EveryoneSocial

OCTOBER 28, 2020

Here are some zesty suggestions about social media copywriting: Boost your authenticity by prompting employees to share in their own words. Boosting copywriting authenticity with employee advocacy. First and foremost, what is your copywriting for? Nothing is more bland than a bygone trend reference in copywriting.

Copywriting 40

Copywriting Social Media Media Broadcasting 40

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. We’ll get into this more in Tip 4.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96