Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Content Analytics Activities 112

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform. Tableau helps people see, understand, and act on data. What is Tableau?

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Product and service tagging. Journey stage tagging.

Digital Asset Management 110

Digital Asset Management Personalization Enterprise Management Tagging 110

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

ANNUITAS

MARCH 1, 2023

We have been making quite a bit of noise about how important it is for enterprises to name a Chief Growth Officer (CGO). As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Binary Demand

FEBRUARY 27, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. Applications range from predictive analytics to automated lead scoring.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

seo.co

DECEMBER 20, 2021

These days, we can’t imagine a world without online services and digital shopping avenues that are only a click away at all times. And the only solution to those troubles is ecommerce management, a function that helps you stay on top of your dynamic website as well as the e-commerce industry at large. Budget Effectively.

eCommerce 98

eCommerce Enterprise Management Work Management Marketing Management 98

Zoominfo

AUGUST 3, 2022

Take a quick ride with us as we give you the inside scoop on how data analytics and market intelligence, coupled with sound business management and strategy, can take your global sales strategy to the next level. When you rely solely on subjective analysis, you run the risk of making reactive or shortsighted decisions.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

DiscoverOrg

JANUARY 29, 2019

More stuff to comb through, more “analysis paralysis,” more time wasted. But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. Sales enablement software. Here’s why. Web servers.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 122

Allocation Marketing Attribution Enterprise Management Marketing AI 122

Customer Experience Matrix

OCTOBER 17, 2014

But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included.

Analytics 120

Analytics Process Salesforce.com Allocation 120

InsightSquared

NOVEMBER 19, 2018

Therefore, it’s important to manage your time and plan accordingly. So, as a sales leader or manager, what do you do? We use our own solution, InsightSquared. Provide a real-time view into the sales pipeline across the enterprise down to the deal level through a CRM tool. However, don’t forget about managing them.

Sales Management 196

Sales Management Top of Funnel Enterprise Management Marketing Management 196

Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Without a doubt, the pandemic is reshaping the business sector in a very big way. .

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Enterprise Management 121

Enterprise Management Work Management Marketing Management Budget Programs 121

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you? Processing.Please wait.

Multi-Touch Attribution 116

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 116

Nuvi

DECEMBER 11, 2019

. — DECEMBER 11, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced that it is partnering with Alorica Inc. , a global leader in customer experience solutions. Data Insights with a Human Touch .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Class 40

DealSignal

FEBRUARY 1, 2024

We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge. These limitations could lead to ineffective marketing strategies and sales initiatives , ultimately impacting sales productivity.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Inbox Insight

JULY 28, 2020

What solutions do they want to hear about in your next content delivery? The results can assist B2B marketers in planning a content strategy that is going to hit the ground running. Inbox Insight provides resources for senior IT managers through the Insights For Professionals platform. A look at the IFP community.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new.

Enterprise Management 160

Enterprise Management Analysis Opinions Social Media 160

Varicent

MARCH 24, 2022

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. In sales, the hard reality is that a successful salesperson is also a successful sales pipeline manager, although there’s no award for best pipeline generator at the annual sales kick-off. Best Practices for Sales Pipeline Management.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

ClickZ

NOVEMBER 6, 2020

Before we begin, let us tell you that digital channels or web-based channels are usually used by companies for the purpose of online marketing and promoting their product, service, and brand. Marketing has become an integral part of a company’s success and one cannot side-line it. Reporting and analytics.

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Brandwatch Marketing

NOVEMBER 19, 2018

Market is the only thing that matters. You can have a stellar product, and a great team building it, but if the market isn’t there to buy, your company can’t go anywhere. This makes finding, and appealing to, the right market one of your most crucial tasks. Asking your audience about your product/market fit.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Valasys

OCTOBER 14, 2022

When discussing how to make sense of this data, the terms data science, data analytics, and machine learning are sometimes used interchangeably. Machine learning, data science, and data analytics are actually distinct sciences with various objectives. How can Marketing profit from Data Science and Machine Learning?

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management Planning 52

Madison Logic

JUNE 6, 2023

B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. As the economy continues to ebb and flow, marketers need to maintain a more persistent market presence to grow pipeline and revenue.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. Computer software . Software development .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Valasys

APRIL 20, 2023

By optimizing conversions, businesses can increase revenue, reduce customer acquisition costs, and improve the overall performance of their digital marketing campaigns. Analyze User Behavior: The next step is to analyze user behavior on your website or landing page using tools like Google Analytics.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 272

Enterprise Management Digital Asset Management Work Management Marketing Management 272

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. How to track basic KPIs.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107