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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. Amazon Nips at the Heels of Google/Facebook Duopoly.

SEM 40
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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? Can you elaborate on top of the page bid option in AdWords? Can you elaborate on top of the page bid option in AdWords?

PPC 52
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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on. Using Google+ to Appear in the Top Results Every Time – Rand Fishkin, Moz. Mike Pickowicz (PPC/SEM Analyst). Ryan Young (Content Marketing Strategist). What is Content? These guys are legit!

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#SMX East 2016: Search Engine Marketing Strategies & Top 5 Takeaways

QuanticMind

Now that we’re back, we’ve condensed our learnings from the event’s sessions into 5 key takeaways: 1) Your SEM strategies need to incorporate new and upcoming ad changes. Google’s dearly-departed “right rail” ads are a thing of the past, having been replaced with image-based product listing ads (PLAs).

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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. That makes it hard to keep up with new ways of approaching SEM every year. Search engine marketing is constantly changing.

PPC 40
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Everything You Need to Know About Ecommerce Marketing

Hubspot

Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. If you sell wedding dresses, for example, a Google search for "brown bridesmaid dress" is more likely to produce product pages like yours. What is ecommerce marketing? Social Media Marketing. You sure do.