MKT1

FEBRUARY 8, 2023

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Revenue goes up.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. How do you calculate the lifetime value of a SaaS customer? How do you calculate the lifetime value of a SaaS customer?

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. How do you calculate the lifetime value of a SaaS customer? How do you calculate the lifetime value of a SaaS customer?

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . How do you calculate the lifetime value of a SaaS customer? How do you calculate the lifetime value of a SaaS customer?

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Referral Rock

NOVEMBER 18, 2019

That’s because these metrics effectively measure your company’s growth while at the same time, being practical and straightforward to implement. The groupings are as follows: Acquisition. Acquisition. Any way that allows someone to potentially find your business can be considered an acquisition channel.

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

Webbiquity

APRIL 23, 2024

Calculating Your Email Marketing ROI: What to Keep in Mind The return on an investment is calculated by deducting the investment’s beginning value from its ending value. Here’s the equation: ROI is calculated as (Final Value – Initial Value) / Costs x100%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

markempa

SEPTEMBER 12, 2016

Jigsaw was a great acquisition. It was a $175-million-dollar acquisition at that time. You realize that the creation, the ability to go out and make something out of nothing and create a company that employs a lot of people, but more importantly, build products that people love. I kind of equate a startup with a bag of problems.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Lenny's Newsletter

AUGUST 22, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do I hire and build my first growth team? Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. If you’re an MSP in the early stages of defining a lead gen strategy?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We What could go wrong?

Paid Search Agency 121

Paid Search Agency Marketing Attribution Top of Funnel Companies 121

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SalesIntel

OCTOBER 13, 2021

B2B lead creation is essential for attracting new prospects interested in what your B2B company has to offer. Every sales funnel depends on leads to scale. How can you stand out from the crowd when there are so many businesses fighting for sales leads? We will go over all you need to know about B2B lead generation.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. In fact, 86% of software buyers use peer review sites when buying software.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Welcome to another episode of Outgrows Marketer of the Month. Acquisition plus retention equals growth.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Vision Edge Marketing

DECEMBER 19, 2013

There’s a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. . Value Generator . Marketing organizations that act as value generators may be reactive at times, but true value generators are proactive.

Lead Scoring 100

Lead Scoring Lead Ranking Service Generation 100

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Keep reading — trust us. Time for an analogy!

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Scoop.it

FEBRUARY 22, 2024

It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. This post will explore seven content marketing tips and examples for HR audiences and leaders. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

FEBRUARY 21, 2022

LVR (Lead Velocity Rate) Your C-suite will have one eye on current performance and another on future potential. It measures the amount of qualified leads you have in any given month. MUV (Monthly Unique Visitors) Where this KPI helps is as a good measure of how well your marketing efforts are working.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

LVR (Lead Velocity Rate) Your C-suite will have one eye on current performance and another on future potential. It measures the amount of qualified leads you have in any given month. MUV (Monthly Unique Visitors) Where this KPI helps is as a good measure of how well your marketing efforts are working.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

LVR (Lead Velocity Rate). It measures the amount of qualified leads you have in any given month. . Where this KPI helps is as a good measure of how well your marketing efforts are working. Many SaaS companies choose a self-service model to lower CAC (Customer Acquisition Costs). CAC (Customer Acquisition Costs).

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

Heinz Marketing

DECEMBER 26, 2023

Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively. These sources offer comprehensive insights into market dynamics, competitive landscapes, and emerging opportunities.

Business 117

Business Analysis Work Management Forecasting 117

Marketing Insider Group

SEPTEMBER 1, 2020

The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” Each individual team will work out their own precise success metrics, but overall Agile teams need to focus on regular value delivery. Business Outcomes : the impact of marketing on the business. Overall Marketing.

Planning 241

Planning Work Management Marketing Management ROAS 241

Act-On

SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. What specifically do growth marketing professionals do?

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Martech

JULY 7, 2022

I believe the shift is even more impactful, with orchestration benefits being felt beyond marketing. The highest value “program orchestration” responsibilities occur when MOps leaders are representing marketing’s interests in enterprise-wide programs with other functions within the organization, including product, compliance, and IT.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Advertising Agencies 84

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. To drive a successful PLG strategy, marketing and growth teams rely on the analytics teams to understand product engagement data.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. You don’t have a physical, tangible product, after all, to show off and promote. What follows are 12 elements of a successful SaaS marketing strategy. What is SaaS marketing strategy? But SaaS products aren’t like other products. How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. This leads us neatly on to… Why is Google Analytics essential to SEO? And what tools should you use?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . You must know your product inside out and present your prospect with a pitch that demonstrates clearly how your software can solve their business problem.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Golden Spiral

APRIL 1, 2022

Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. It’s like catnip for sales and marketing teams. Instead of marketing handing off the baton of warm leads to sales, today’s relationship functions more like a symphony than a relay race. Social media.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Metadata

OCTOBER 30, 2023

Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past. Deep breaths, fellow marketers.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75