ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They’ve now even expanded into brick-and-mortar using the same online data to inform which products they sell and what product tags they show. Being customer-centric is not only about having a “think digital-first” mindset.

Branding 122

Branding Brand Identity Amazon Paid Search Agency 122

PureB2B

MAY 30, 2022

Case studies explore real-world usage of your products and services and how they have helped other companies achieve success. By and large, especially when it comes to B2B, marketing tends to focus on presenting facts and data that prove the viability and usability of your products and services.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

The Lead Agency

JULY 18, 2019

When it comes to B2B selling, the purchasing process can be both long and complex. In such cases, it’s important to focus on improving the middle of your funnel through lead nurturing. Investing in great content such as case studies, informative videos and blog posts can help your business offer prospects continued value.

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Scoring Lead Ranking 88

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. Advocacy—Going from a Customer Like to Customer Love.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Conversica

AUGUST 16, 2022

Harness Advocates to Drive Growth: the AI Assistant leverages health score, adoption rates and NPS data to identify and engage successful customers to participate in a case study, share an online review, initiate an upgrade discussion, and more. Obtaining customer referrals.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Convert

MAY 24, 2022

Sure, you can spend more on acquisition and grow revenue but at what cost? Most of it focuses on acquisition and driving revenue. The internet is littered with pitch decks and case studies with graphics of “hockey stick revenue” and “exponential growth.” Increasing customer acquisition costs.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

EveryoneSocial

OCTOBER 17, 2017

Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. This metric measures loyalty between brands and their customers.

Social Marketing 66

Social Marketing Marketing Management Cross-Selling Paid Search Agency 66

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. Below you’ll find the following topics covered: What is Social Selling? Below you’ll find the following topics covered: What is Social Selling?

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. But these artificial labels do not work because no matter what you are selling, you are selling to a person.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. But these artificial labels do not work because no matter what you are selling, you are selling to a person.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

SendX

MAY 17, 2021

As Jordie van Rijn explains, you can send professional emails for almost any phase of your customers’ lifecycle from acquisition all the way to winning back lost customers. Upsell and cross-sell. You can use different occasions to upsell or cross-sell your products. Use visuals alongside your text.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Content Standard

MAY 8, 2018

It’s about long-lead customer acquisition and retention. Content is also great for feeding the entire sales funnel, not just new acquisitions. They analyzed 500 digital-era case studies of marketing campaigns in recent years to present a modern picture of how recent trends in marketing are impacting results.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Madison Logic

APRIL 25, 2024

Evaluating customer engagement and health helps to alert customer success and sales that there’s potential interest for cross-selling or upselling. Data provides deeper insight into creating content, then matching content with marketing channels to surround buyer groups that are interested in cross-sell or upsell opportunities.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Lead Ranking 52

Rev

OCTOBER 25, 2023

3 Customer acquisition cost (CAC) Acquiring new customers comes at a cost, and keeping tabs on the expenses involved is important. By optimizing customer acquisition strategies, RevOps teams can ensure efficient resource allocation and maximize ROI. #4 This allows for better resource allocation and smarter decision-making. #7

Allocation 78

Allocation Churn Rate Lead Scoring Lead Ranking 78

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Case Studies. Upsell/Cross-Sell: 65%.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Salesforce Marketing Cloud

NOVEMBER 30, 2023

It might also include case studies or customer stories that demonstrate why your product is superior to competing offerings. Acquisition campaigns persuade prospects to take a specific action, such as providing their contact information or perhaps make their first purchase using a limited-time offer.

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Customer Acquisition and Retention.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Customer Acquisition and Retention.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Convert

DECEMBER 23, 2021

Utilize ML & AI to Recommend Similar Products/Upsells/Cross-Sells. There are 3 undeniable fact-based reasons to use upsells and cross-sells: They help you sell more — upselling increases revenue by 10-30% on average. It’s cheaper than acquiring a new customer — 68% more value per acquisition.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Outgrow

SEPTEMBER 23, 2019

The probability of selling to an existing customer is 60-70%. On the other hand, the probability of selling to a new prospect is 5-20%. But that is almost 25% cheaper than what you would spend on the acquisition! Referred customers also tend to develop greater customer loyalty than self-generated ones.

Ideal Customer Profiles 68

Ideal Customer Profiles Outgrow Top of Funnel Cross-Selling 68

Unbound B2B

JANUARY 11, 2023

Email marketing is always the best way to sell to B2B customers. You can follow the LinkedIn profiles of famous business leaders to understand how they connect and sell via LinkedIn. To better understand the thought leadership content creation process, you can explore our content assets like blogs, case studies, etc.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

NOVEMBER 5, 2018

Many salespeople are under the impression that they have hit the limit of people and companies they can sell to. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Cross Promotion.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

QuanticMind

SEPTEMBER 28, 2016

Several brand SEM professionals warn of the dangers of having an overly siloed organization in which SEO, SEM, acquisition and other channels don’t fully understand each other’s goals or processes. Cross-channel insights from “The New 1+1=3: Using Search Marketing to Amplify TV Buys”.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Hubspot

NOVEMBER 12, 2014

In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. B = Budget : Determines whether your prospect has a budget for what you''re selling. Cross-Selling. Cold Calling.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

chiefmartech

AUGUST 14, 2017

He believes healthcare is in the early days of a revolution, particularly in the area of digital engagement and brand loyalty. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Single Grain

SEPTEMBER 22, 2023

Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. This can include product demos, free trials, pricing information , case studies and direct sales outreach. For example, let’s say you sell vests that keep outdoor workers cool in the summertime.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Inbox Insight

NOVEMBER 23, 2022

It includes the entire lifecycle of selling to those prospects — including nurturing leads into qualified opportunities, converting leads into closed deals, and managing the post-sale relationship. Programmatic advertising uses AI to automate the process of buying and selling digital advertising space. Reading time: 10 minutes.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Single Grain

NOVEMBER 6, 2019

User Loyalty. 2) Acquisition Reports. The Acquisition tabs give you more information on where these people came from. Before you start analyzing your Acquisition reports, make sure your conversion goals are set up properly. Get A Free Consultation. Do you know how loyal the people visiting your website are?

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

seo.co

FEBRUARY 14, 2023

When you get to the order of thousands of users, your app is stable enough and your reputation is strong enough that retention and acquisition become child’s play. Customer acquisition is important, but retention is far more valuable. This is necessary if you want to build both retention and acquisition.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Single Grain

NOVEMBER 8, 2019

The thing is, selling isn’t that easy. A basic marketing funnel includes TOFU, MOFU and BOFU stages: Also called a content marketing funnel, its three stages can be labeled as: Discovery – when a lead first discovers your brand or the product you’re selling. Case Studies. Landing Pages. Infographics. Checklists.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Hubspot

MAY 21, 2020

There's a reason 81% of businesses rely on email marketing for customer acquisition — the impressive return on investment (ROI). You can do this using: Customer journeys like case studies and relevant testimonials. This email is great because it offers a high-level resource, a prerecorded tutorial, and a case study.

Top of Funnel 96

Top of Funnel Buyer's Journey Enterprise Management Work Management 96

Inbox Insight

JANUARY 5, 2023

It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. It aims to leave a positive image of the company in the mind of potential customers, encouraging brand loyalty and trust in their solutions.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

chiefmartech

AUGUST 20, 2018

I’m going to declare that, as of August 2018, martech has crossed a threshold in maturity. Crypto-loyalty platforms. Nancy Nardin , founder of Smart Selling Tools and co-founder of Vendor Neutral , will give a talk on Everything a Marketer Should Know About SalesTech (But Was Afraid to Ask). Love the martech landscape ?

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

chiefmartech

MARCH 14, 2017

The next session will be two back-to-back TED-style talks: Turning Your Marketing Team into a Profit Center a case study with Kerem Tomak , chief digital marketing and analytics officer at Sears , and then The 4 Cornerstones to Become a Universal (Marketing) Soldier in 2017 by Paul Gottsegen , chief marketing & strategy officer at Mindtree.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47