acquisition 
Buzz Marketing for Technology
JUNE 10, 2015
Map your social activities to all 4 stages of a customer journey: Awareness, Acquisition, Activation and Retention. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI. Connect social media to all marketing campaigns to gauge response.
Buzz Marketing for Technology
JUNE 30, 2010
In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention.
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Buzz Marketing for Technology
AUGUST 10, 2009
Cost per Acquisition (the old CPA) has been around since the dawn of the internet. Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born.
Buzz Marketing for Technology
MAY 28, 2014
Whether you leverage banners, email, content syndication, telemarketing, search or a combination and whether you utilize cost per acquisition, lead, sale, click or incoming call, you need to analyze marketing performance data by media channel, media source, creative, content, offers and campaigns all in one place.
Buzz Marketing for Technology
JULY 28, 2010
We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain ….
Buzz Marketing for Technology
MAY 29, 2013
Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Because it’s about your own living, breathing customers, it is data that your competitors don’t have. Advantage, you. Interaction behavior. Transaction behavior. Recency of visits. Frequency of visits. Social attributes. Form inputs.
Buzz Marketing for Technology
NOVEMBER 25, 2008
Guzeman directs all of Mindpik's efforts to build business plans for capital acquisition or sales of companies or products to targeted markets. A veteran Silicon Valley marketer, Guzeman founded the Mindpik consultancy in 1988 to develop sales and marketing programs for new product launches, startups and turnarounds.
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