Valasys

MARCH 12, 2020

Market Basket Analysis Assists in the Optimization of in-store Operations: As market basket analysis is based on the assimilation of a lot of data points including the first-party & the third-party customer data, prioritizing customers’ buying patterns assists marketers to optimize their in-store applications.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

JUNE 25, 2019

According to a report by Resourceful Selling, 91% of the top-performing sales organizations collaborate across all departments to close sales leads. On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 24, 2019

Brainstorming assures that the marketers can figure out what’s working the best in alignment with their plans of action. Accordingly, marketers can tweak their core marketing methodologies including Social Marketing Ideas & ideas leading to more personalized & audience-specific campaigns.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs. PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

MARCH 25, 2020

Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. Marketers can also review their content strategy for its look and feel.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

OCTOBER 14, 2019

Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

OCTOBER 8, 2019

Choosing the right email marketing tools for your business can set the tone for returns on your campaign. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

ViewPoint

AUGUST 2, 2017

There are many factors that impact the percent of leads that should be closed by sales. This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires. The five main factors in lead close rate are: Market definition.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. Tracking the average number of views on the website & the number of daily active users as the social media KPIs, helps marketers to understand how their channel is perceived daily.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. How B2B Marketers can make the most of Their LinkedIn Advertising.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

AUGUST 30, 2019

Various stalwarts from diverse areas of expertise will share their insights into a wide array of topics of relevance to the modern age marketers. Omnichannel marketing, marketing Automation & Cloud, Account-based marketing & Agile Marketing will be some of the prime topics to be discussed by the marketers.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 27, 2019

The GDPR is just over a year old now and has a profound impact on the entire marketing process especially the automation process. Abiding by the norms of GDPR is inexplicably important like it has never before because not only the defiance of the norms can lead to hefty fines but can also deteriorate the reputation of a particular brand.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

JULY 29, 2019

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 22, 2019

According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day. While the B2B marketers don’t essentially need to prioritize every marketing endeavor to optimize their local visibility, they must focus on three strategies to improve their local SEO rankings.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Improved marketing segmentation. Reaching the right people by leveraging data is bound to result in an increase in lead quality. Lead scoring and prioritization.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 25, 2019

To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. Moreover, blog content creation is a top priority for 53% of the marketers as per the State of Inbound Report by HubSpot. Learn more: Benefits of Content Personalization for B2B Marketers.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

AUGUST 28, 2019

Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Gartner peer insights voted the platform as to the best CRM lead management software of 2018.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

OCTOBER 3, 2019

Pinterest ads allow marketers to reach their business goals whether the marketers are looking to build brand awareness, increase the sales of their eCommerce platform or increase the leads on their website. Top KPIs for measuring the endeavors of marketing campaigns through Pinterest.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

JULY 30, 2019

One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. Many companies such as Intuit, Salesforce & Zendesk already use display advertisement to optimize for their leads & sales. The display ads are primarily employed for brand awareness.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

NOVEMBER 20, 2019

Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement. Our services have been engineered to help our customers with their core bottom-line endeavors.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement. Our services have been engineered to help our customers with their core bottom-line endeavors.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

APRIL 3, 2020

This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). To be successful in B2B requires businesses to deliver dynamic, relevant and personalized experiences across omnichannel by mapping customers’ journeys end-to-end.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

On the contrary, a lower score (especially if the score is critically low below a minimum permissible limit determined by the ISP) can lead to the ISP sending email to the spam or Thrash folders of the recipients. are the positive marketing metrics. Separate ISPs have separate methods to determine the email sender reputation score.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 9, 2019

Getting rid of Organizational Silos: It is essential for the brands that their marketing & sales teams work in integration to get the maximum out of their digital endeavors. As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40