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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

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6 Metrics That Will Get You an Edge and Your CEO Clarity

markempa

What’s the impact are your marketing investments making on sales productivity? What’s your return on your marketing investment (ROMI)? How much are you putting in marketing and what are you getting out in revenue? How many and what percentage of your new customers are marketing generated (i.e.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

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How to Define & Measure Social KPIs – Part 4

Valasys

However, how to set the Social Media KPIs, remains the question that bothers the marketers. 94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content. Source: Sophisticated Marketer’s Guide to LinkedIn). LinkedIn KPIs.

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How to Optimize the Cost of B2B Marketing

Valasys

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. We do our best to optimize ROMI for our customers. For the engineering of perennially healthy sales pipelines, feel free to contact us.

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