Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

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Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

AUGUST 11, 2022

NEW YORK, NY – August 11, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The Forrester Wave Methodology Overview. About Madison Logic.

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Madison Logic

DECEMBER 29, 2022

NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion). About Madison Logic.

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Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey.

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Anteriad

MARCH 31, 2022

The new name was announced today at Anteriad’s PowerB2B Growth Summit in Austin, TX, featuring B2B marketing experts discussing key topics including demand generation in an omnichannel world, optimizing ABM, and host of innovative analytics, modeling and data-driven approaches that the top B2B marketers are using today.

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Class Demand Generation Account Based Marketing ABM 52

Terminus

JANUARY 31, 2023

They were also excited about its self-service, dynamic campaign capabilities that enabled real-time audience customization,” stated The Forrester New Wave : ABM Platforms, Q1 2022 report. The Forrester New Wave evaluated 10 category providers according to offering, strategy and market presence.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said.

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Advertising Agencies Advertisements Advertising Forrester 20

Madison Logic

SEPTEMBER 24, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced the results of an independent commissioned Total Economic Impact™ (TEI) study by Forrester Consulting on behalf of Madison Logic. Through in-depth customer interviews, the Forrester.

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Studies ROI Account Based Marketing Forrester 40

Versium

FEBRUARY 26, 2020

Redmond, WA (February 24, 2020) — Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. Versium included in Q1 2020 report focusing on emerging account-based marketing solutions providers.

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Account Based Marketing Marketing Report Analytics Research 40

Valasys

OCTOBER 9, 2019

In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors. Director Peter O’ Neill has a rich experience of providing 12 years of service at Forrester Research, where he worked as an industry analyst.

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Enterprise Management Work Management Marketing Management Account Based Marketing 51

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

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Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

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Cost Per Thousand Paid Search Agency Spending CPM 26

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

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Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Leadspace

JUNE 21, 2017

However, the difference is that while the “peak of inflated expectations” for other much-hyped marketing technologies (or terminologies — take a bow ABM ) still bear some semblance to reality, AI takes it to a whole new level.

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Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Directive Agency

FEBRUARY 22, 2019

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Boost press releases that generate buzz and social sharing around your new product announcement.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Winner: Punch! the sales development team at Punch!

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Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages.

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Video Marketing Sales Cycle Work Management Marketing Proposals 51

Madison Logic

AUGUST 15, 2023

Company’s eighth appearance on annual list highlights its continued leadership solving the needs of global enterprises B2B organizations through its innovative ABM Platform NEW YORK, NY — August 15, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No.

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Account Based Marketing Lead Scoring Lead Ranking Multi-Channel 52

Terminus

DECEMBER 13, 2019

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” In turn, ABM benefits manufacturers in a few key ways: Create more high-quality opportunities. One could argue that generating higher-quality opportunities is a foundational ABM use case. Check out the full webinar here.

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Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. That’s why we’re introducing Full Circle ABM.”.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MARCH 23, 2021

The challenge is turning all that data into intelligence that gets used to drive better decisions,” wrote Ross Graber, Vice President and Principal Analyst at Forrester in his blog. Six Steps to Start Small with ABM. ABM Success Metrics. The Salesforce Technology You’ll Need for Your ABM Strategy in 2018.

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Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

DECEMBER 23, 2021

Marketing teams are embracing account-based marketing (ABM) in greater numbers today because technology has finally caught up with the original ABM concept. ABM makes sense as a way for B2B marketing teams to target decision-makers — it’s a logical extension of the targeting techniques good marketing and salespeople have always used.

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Full Circle Insights Account Based Marketing Allocation Marketing Attribution 96

Metadata

MARCH 18, 2021

Is a button under all the student’s desks that they could press if they’re confused or not. We can press confused. ” Nicolas Vandenberghe: “Let’s press confuse even more. That came out way before there was a category in like Gartner and Forrester in the standard analysts. Look at the space.”

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

SnapApp

DECEMBER 14, 2016

According to ITSMA, 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach. ABM was the buzzword for 2016, but don’t think it’s going to fall off in 2017. This Forrester report on The Rise of Intelligent Agents is a good primer.). Account-Based Marketing. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

And Amit, our CEO, got on stage and gave his keynote, and the press release went out that day, and the website updated and all the materials updated. And now she works with industry analysts and with the press and she launched the Reveal podcast, the Revenue Intelligence podcast. But is there really such a thing as an ABM platform?

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

chiefmartech

MARCH 14, 2017

He will focus on the marketing technology stack requirements to be in compliance with the most pressing changes, so you’re armed with practical guidance about regulations already passed in the EU which impact US companies — and ready for similar regulatory efforts in the US. conversion data from email, display, affiliates, etc.)

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47