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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. In fact, according to a CX Trends report , 75% of consumers find most forms of personalization at least somewhat ‘creepy’. On-site Script to Reveal what Experiences and Personalizations Are Running.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 17)

Convert

What inspired you to get into testing & optimization? I threw myself back into statistics to ensure that I was doing “proper” AB Testing. The team comes up with ideas they want to test and the analyst plays the role of a moral compass to ensure they don’t steer off the course of experimental righteousness.

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How To Develop Buyer Personas: A Crash Course

Pam Didner

Copywriters and web designers can take the high-level buyer persona and incorporate more details through AB testing to help agencies and freelancers to design creative concepts and write customer-centric copy. Create an informal slide or document with your findings to include: Demographics. Here is my two-slide template.

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3 Mega-Trends from Litmus Live 2018

Litmus

We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. Louise Lundberg of GANT AB gave the London attendees some amazing advice on improving team communication through better feedback.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

It’s an essential document to guide creation of creative briefs, content, and sales training. PR persons have key points to use in writing their PR releases. Test with your sales and customers. If you have the budget, you can also test the messaging with select customers or using AB testing online.