WebMarketCentral

SEPTEMBER 12, 2008

We all know the positive business impact of keeping our customers loyal but its often difficult to implement and execute a customer-oriented marketing plan that a) wins C Level Support b) is compatible with current business processes and c) uses financial resources wisely. You're a marketing star. But are you hitting the mark where it counts?

Peer-to-peer 20

Peer-to-peer Planning Word of Mouth Loyalty 20

WebMarketCentral

NOVEMBER 18, 2009

If buyers are asked whether they have a more positive opinion of vendor A or vendor B, they are far more likely to answer honestly to an independent source than to a vendor. Conversation Aggregation. They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

FEBRUARY 6, 2009

Salesperson B, on the other hand, carefully qualifies leads and sets proper expectations. Salesperson B, on the other hand, carefully qualifies leads and sets proper expectations. SEO consultant. Most people probably have two very different mental images of those professions. Address the needs of multiple "buyers." Not so fast.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 29, 2009

What should we do differently if he chooses path B? How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

DECEMBER 18, 2008

If white paper A has a much higher pass-along rate than white paper B, and gets printed more often, and users on average spend more time with it, then.develop more content like white paper A. Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information?

Spyware 20

Spyware Budget Programs Paper Lead Capture 20

WebMarketCentral

AUGUST 14, 2008

With A/B Testing - You Don't Think, You Know by Find Resolution In this articulate and well-researched post, Jeff Campbell lays out a 10-step program for scientifically performing split tests to optimize campaign copy. Both are free, but one is considerably faster and more thorough. In practice, both are probably needed.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

SEPTEMBER 25, 2008

Sending exactly the same message to a blogger more than once makes it appear that you are either a) hopelessly disorganized (which makes you look bad), or b) using some type of automation for blogger outreach (which makes you look even worse). Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Seth Godin.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust." So, how do you do that?

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

JULY 30, 2008

A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomnia—perhaps even masochism—than a page-turner. He never spoke during play, trying to remove any sign of human emotion; he didn't pay much attention to other players' nervous tics either.

Work Management 20

Work Management Tagging Correlation Marketing Management 20

WebMarketCentral

OCTOBER 24, 2007

Therefore, "An integrated-process model and objective management methods to manage that process lay the foundation for realizing the potential of marketing/sales." The authors make a compelling case—up to a point. The first and most obvious answer is that there isn't even a common answer to the question `What is marketing?'

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20