Do you have the patience for content and inbound marketing?
Direct Response Coach
MAY 6, 2017
The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.
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Direct Response Coach
MAY 6, 2017
The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.
Direct Response Coach
MAY 31, 2017
The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.
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Direct Response Coach
NOVEMBER 8, 2017
The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing.
Direct Response Coach
JUNE 25, 2019
The post Do you have an Information Kit? appeared first on McCarthy and King Marketing.
Direct Response Coach
JULY 22, 2019
The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing.
Direct Response Coach
SEPTEMBER 4, 2019
The post Gaps in your Email Schedule – and how to avoid them appeared first on McCarthy and King Marketing.
Direct Response Coach
MARCH 1, 2020
The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.
Direct Response Coach
MAY 12, 2020
The post How you can – and why you should – use your website to teach appeared first on McCarthy and King Marketing.
Direct Response Coach
JANUARY 28, 2021
The post A High-Wire Act for Today’s Marketers appeared first on McCarthy and King Marketing.
Direct Response Coach
JANUARY 28, 2021
The post A High-Wire Act for Today’s Marketers appeared first on McCarthy and King Marketing.
Direct Response Coach
MAY 12, 2020
For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell. But that shouldn’t be the end of it. With the right strategy and mindset, your website also has the potential for serving your target community […]. The post How you can – and why you should – use your website to teach appeared first on McCarthy and King Marketing.
Direct Response Coach
MARCH 1, 2020
The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.
Direct Response Coach
SEPTEMBER 4, 2019
The post Gaps in your Email Schedule – and how to avoid them appeared first on McCarthy and King Marketing.
Direct Response Coach
JULY 22, 2019
The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing.
Direct Response Coach
JUNE 25, 2019
The post Do you have an Information Kit? appeared first on McCarthy and King Marketing.
Direct Response Coach
NOVEMBER 8, 2017
For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials, understanding these generations is a priority for some [.]. The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing.
Direct Response Coach
MAY 31, 2017
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you might have sent people to your website, [.]. The post Landing Pages: Do you need a squeeze page or sales page – or both?
Direct Response Coach
MAY 6, 2017
There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations. I’ll explain in a minute, [.]. The post Do you have the patience for content and inbound marketing?
Direct Response Coach
JANUARY 30, 2017
For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list, developing an offer that fits the objective, creating a mailer that persuades the prospect to [.].
Direct Response Coach
JANUARY 5, 2017
As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.]. The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing.
Direct Response Coach
OCTOBER 31, 2016
You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer. You [.]. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing.
Direct Response Coach
JULY 18, 2016
PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. But still a gimmick. My reasoning: even if you [.]. The post My new-found appreciation for PURLs appeared first on McCarthy and King Marketing.
Direct Response Coach
JUNE 1, 2016
Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your business is going to come from a small group of businesses that [.]. The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing.
Direct Response Coach
MAY 24, 2016
By now, we’re all at least somewhat familiar with the term SEO or Search Engine Optimization. But ask anyone what SEO means to them and you’re bound to hear different answers. For some, SEO is a series of strategies designed to get your web pages to appear on the first page of Google or the [.]. The post Have you overlooked Local Search? appeared first on McCarthy and King Marketing.
Direct Response Coach
APRIL 25, 2016
Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and its tagline, [.]. The post The Problem with Most Taglines appeared first on McCarthy and King Marketing.
Direct Response Coach
APRIL 12, 2016
Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. Let me put it another way. Not that [.]. The post How the Marketing Funnel brings order to your marketing plan appeared first on McCarthy and King Marketing.
Direct Response Coach
MARCH 8, 2016
Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You don’t have to wonder whether your campaign is working. You can measure campaign performance [.].
Direct Response Coach
FEBRUARY 3, 2016
So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready. You’re happy with the way it reads and looks. You think [.]. The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing.
Direct Response Coach
JANUARY 26, 2016
The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard companies are out there. Large, small or in between, [.]. The post Is a direct mail postcard enough?
Direct Response Coach
JANUARY 14, 2016
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for becoming a customer. So you adjust your campaign to focus on lead [.]. The post The real difference between outbound and inbound marketing appeared first on McCarthy and King Marketing.
Direct Response Coach
NOVEMBER 23, 2015
It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. For all the attention you want to give to list selection, format choice and creative approaches, you need to know: your gross profit margin – how much you [.]. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing.
Direct Response Coach
SEPTEMBER 30, 2015
Many marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.]. The post Direct Mail Testing.
Direct Response Coach
SEPTEMBER 17, 2015
Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. The post Never feel bad about “cold calling” appeared first on McCarthy and King Marketing.
Direct Response Coach
JULY 26, 2015
Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics. And when we do, our results – and the strategies we use to [.]. The post Where should you put your Call to Action?
Direct Response Coach
JULY 5, 2015
Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. You select the two items [.]. The post How to create a direct mail test matrix appeared first on McCarthy and King Marketing.
Direct Response Coach
JULY 3, 2015
If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.]. The post So you thought Facebook was free appeared first on McCarthy and King Marketing.
Direct Response Coach
JUNE 25, 2015
Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.]. The post The hidden benefit of coupons in print advertising appeared first on McCarthy and King Marketing.
Direct Response Coach
JUNE 23, 2015
We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who have previously visited your website. Most people are [.].
Direct Response Coach
JUNE 21, 2015
Exhibit 1. When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A newer, more comprehensive directory called the North American Industrial Classification System (NAICS) is [.].
Direct Response Coach
JUNE 14, 2015
One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.]. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing.
Direct Response Coach
MAY 12, 2015
On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar. Their greatest similarity is that both [.]. The post Direct Mail vs.
Direct Response Coach
APRIL 25, 2015
Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both. Well, they [.]. The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing.
Direct Response Coach
APRIL 12, 2015
'I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this … because, frankly, I didn’t have an answer for them. I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing.
Direct Response Coach
MARCH 29, 2015
'Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.].
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