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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Charlamagne’s The Black Effect is the largest podcast network in the U.S. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. Podcasts are projected to reach $2.6 Monthly U.S. As the top U.S.

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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. This can be through larger services like Netflix and Amazon Prime or through smaller networks like Twitch.

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Why we care about retail media networks

Martech

Retail media networks are a hot new thing that’s been around for decades. But, like everything else in marketing, digital took it into a whole different realm. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store.

Media 105
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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

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Elevate Your Business with Outsourced Sales Development

Only B2B

Moreover, it ensures that sales and marketing efforts align seamlessly with your overall strategy and objectives. Access to Expertise: Outsourced Sales Development providers bring a wealth of knowledge and experience in sales and marketing. Global Industry Analysts forecasts the Sales Outsourcing market to reach $6.9

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Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

Many B2B marketers struggle to connect their content strategy to concrete results. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. According to Statista, it would increase to $107 billion in 2026.- This guide will help you do just that.

ROI 71
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The top five digital marketing courses in the U.S.

Martech

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market.

Course 112