illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. This can be through larger services like Netflix and Amazon Prime or through smaller networks like Twitch.

Advertising Agencies 99

Advertising Agencies Cable Advertisements Advertising 99

Digilant

MAY 11, 2023

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. FAST has been forecasted to reach $6 billion in ad spend by 2026. During NewFronts, various platforms showcased their FAST offerings.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

CoSchedule

FEBRUARY 27, 2023

Whether you’re starting a new blog or you’re in the marketing trenches day in and day out, inspiration can be hard to come by. Download Now Marketing & Business Blog Examples 1. Their blog covers a broad range of topics related to business, marketing, and the Web. Or you can download it manually here.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126