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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. Fair and Transparent Compensation Last year, we launched a Total Rewards Statement program that shows employees an itemized report of their total compensation. Here are some of the highlights.

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How to Retool Personalization for a Privacy-Conscious World

B2B Marketing Directions

In a report published in November of 2019 , Gartner predicted that by 2021, one-third of marketers will reduce spending on personalization, and by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of data management, or both. Canada, and the U.K.,

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Identity-Led Data Privacy Solutions Will Set the Gold Standard. The industry at-large is experiencing a watershed moment, brought on by evolving data privacy regulations, and the depreciation of third-party cookies. This will enable them to reach and engage with new audiences in a transparent, privacy-centric way.".

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 15 min Your Data Privacy: How Much Do People Know? It’s a key interaction enabler.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

Now, let’s delve in the benefits: Benefits of Leveraging B2B Intent Data for Lead Generation : Here are the benefits: Laser-Targeted Audience: Forrester predicts that by 2025, 60% of B2B marketers will be using intent data to identify and target high-value prospects.

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The Role of AI in ABM: Enhancing Personalization and Efficiency

Only B2B

Gartner predicts that by 2025, 60% of B2B companies will rely on AI to automate and enhance various aspects of their sales processes. Marketers need to ensure that AI algorithms are unbiased, and that data privacy and security are prioritized. This indicates the growing importance of AI in driving efficiency and personalization in ABM.

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Five Martech Trends for 2023

Bannerflow

According to a study by Gartner , by 2025, 70% of newly built enterprise apps will employ low-code or no-code technology. Data Privacy and Security Finally, data privacy and security will continue to be a major concern for marketers in 2023. By embracing these trends and staying agile, marketers can thrive in the years ahead.

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