Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

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Porch Group Media

FEBRUARY 16, 2023

In fact, streaming entertainment accounted for 32% of total TV time in May 2022, up from 26% one year ago. CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore.

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Digilant

AUGUST 30, 2023

After the 2022/23 season saw an average 16.7 million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. Today’s fans are omnichannel viewers.

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Martech

JANUARY 7, 2022

It creates content recommendations for viewers while offering data and metrics to content creators and advertisers. cable news networks, CNN, Fox News and MSNBC. Read next: 2022 predictions on CTV and cross-channel advertising. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens.

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Digilant

JANUARY 3, 2023

Advertisements are a valuable asset in any marketer’s toolbox, allowing consumers to gain knowledge of a brand or product or find solutions to their pain points. An integrated digital advertising strategy connects all advertising channels to ensure consumers are reached but not bothered during their viewing. .

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Martech

FEBRUARY 6, 2024

Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. In total, the group of 2023 Super Bowl advertisers spent $48.4

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Digilant

JANUARY 31, 2023

In a world where technology advances quickly and consumer habits change in the blink of an eye, advertisers are often tasked with creating new, exciting, fresh, and successful marketing strategies that remain effective in an ever-changing landscape. CTV advertising is less expensive than traditional TV ads.

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Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). — Mediacom Cable (@MediacomCable) December 21, 2020. You don’t want your advertising, likes and shares to bury client demands and questions. Social media. Not sure where to start?

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Smartyads

NOVEMBER 7, 2022

The trend for connected TV advertising has been actively developing over the past decade, but it became especially popular during the lockdown. While cable. At this point, total hours of connected TV usage increased by more than 80% year-over-year as video streaming on Smart TV and other devices grew tremendously.

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Martech

MAY 9, 2022

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million. Top streamers.

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Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. In the U.S.

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Martech

MAY 31, 2022

What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Through their recommendation engine and seeing the potential to differentiate from cable by offering another way to access premium TV, Netflix had created a new game. Ah, Netflix.

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Digilant

JULY 28, 2022

When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. For example, Netflix announced in 2022 that it would introduce a lower-priced, ad-supported version in the near future.

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Porch Group Media

NOVEMBER 4, 2022

You Thought 2022 was Big – CTV is Just Growing Up. million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. advertisers will spend about $38.83 CPCV is used to evaluate the price of each advertisement that is completed.

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QuanticMind

SEPTEMBER 12, 2023

A 2022 poll found that only 49 percent of Americans think the economic benefits of a college education outweigh the costs. Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV.

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Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

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Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. billion minutes.

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Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

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Bluetext

FEBRUARY 25, 2020

And why should marketers continue to invest in video advertising in 2020? There is a shift happening between traditional TV and CTV; many households are ditching cable subscriptions and switching to subscriptions with streaming services such as Hulu, Amazon Prime and Apple TV to get their news and entertainment. Expanded Inventory.

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Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

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Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? billion in 2022, and $21.4 7 Benefits of CTV Advertising .

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Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

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Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality.

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NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time.

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Martech

APRIL 29, 2022

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. In this piece, we’ll dive into connected TV and OTT advertising.

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Madison Logic

JANUARY 25, 2024

As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S. TV screens.

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Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

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Madison Logic

SEPTEMBER 26, 2023

A seamless content and advertising strategy that maximizes exposure to your buying committee and drives demand for your solution. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S.

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Digilant

JANUARY 24, 2023

2022 was an excellent year for connected TV (CTV) as more consumers switched their viewing habits from cable to connected platforms. By 2018, that figure had grown to 74%, and today it’s 87% — a vast majority and proof that CTV is the place for advertisers to be. As an advertiser, you know the numbers don’t lie.

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Sword and the Script | B2B

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

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Valasys

JANUARY 9, 2020

According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Clearly, YouTube is a phenomenon for social media marketers.

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