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Cable TV subscriptions set to drop below 50% of all US households

Martech

households will have a cable TV subscription by 2023, according to a new study. decrease from 2022. This continues the cord cutting trend that’s hit cable very hard. The most unsettling news for cable companies: The steepest drop came in 2020, when more people than ever were stuck home, which saw a 7.7% In 2022, 63.2%

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Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Porch Group Media

Would you suggest only doing either OTT or CTV rather than traditional cable TV? Download the 2022 New Mover Trends Report. The post Should Brands Invest in CTV or OTT rather than Traditional Cable TV? Charlie: It depends on the situation. Again, the new partnership and the Porch Group Media Network make it easy and affordable.

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2022 Predictions: CTV and cross-channel advertising

Martech

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

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7 Marketing Trends to Jump on in 2022

Bannerflow

2022 will be the year of risk-taking in marketing. Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Content is still king.

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Investing in CTV for 2022

Porch Group Media

We have cable and we have all the streaming services you could possibly have, and we watch both of them, right? Download the 2022 New Mover Trends Report. The post Investing in CTV for 2022 first appeared on V12. If you’re only relying on linear, especially with the amount of people that are cord cutters now.

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Omicron is not engaging TV news audiences

Martech

cable news networks, CNN, Fox News and MSNBC. Read next: 2022 predictions on CTV and cross-channel advertising. Although numbers of Omicron cases have outstripped those caused by earlier variants, audience reach across the three channels has remained essentially flat from October 2021 through the beginning of January 2022.

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Cord cutting gains steam after 4% drop last year

Martech

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million. Top streamers.

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