Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son. Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. Here’s a look at these and other insights we gathered about video in 2020. In many ways, 2020 was a live streaming year. In March and April of 2020, 34% of all internet users were gaming or social live streamers. The winners in 2020 made content that resonates with viewers.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Martech Advisor

JANUARY 13, 2020

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. So unless brands rethink what they’re posting in 2020, they’ll continue to get ignored. Every minute, 1.3

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Magisto

JANUARY 13, 2020

Here we are, it is finally 2020, the beginning of a new year and a new decade. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. And we’re here to help! Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. On January 22, 2020, Planters announced the death of Mr. Peanut.

Social Media 115

Social Media Social Marketing Paid Search Agency Media 115

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far. Create Weekly Themed Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JUNE 22, 2020

Fast forward to 2020, and websites do a whole lot more than attract visitors. Website Performance Data (2015 vs 2020). 2020: new data from over 250k unique websites graded. The average website grade in 2020 is a D+ (67 out of 100). Websites should load faster in 2020 than they did in 2015. over five years.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 115

Social Media Stats Ideal Customer Profiles Media 115

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 79

Creativity Paid Search Agency Viral Marketing Lock-In 79

Sprout Social

AUGUST 10, 2022

Video game maker, CD Projekt Red, suffered an embarrassing PR crisis in 2020 when there were significant recalls of its Cyberpunk 2077 game due to bugs. — Jason Schreier (@jasonschreier) December 18, 2020. — Alanah Pearce (@Charalanahzard) September 17, 2020. pic.twitter.com/53fZ37Av98. pic.twitter.com/bw9FYlTOI4.

PR 129

PR Work Management Paid Search Agency Planning 129

Contently

JANUARY 22, 2021

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market.

Storytelling 218

Storytelling Trends Ethics Content 218

Valasys

APRIL 22, 2020

Let’s have a look at how to leverage hashtag marketing to boost your social media marketing (SMM) endeavors in 2020: 1. Employing Trending hashtags to make your Content ho viral. The post Top 7 Hashtag Marketing Strategies for 2020 appeared first on Valasys Media. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Tuesday, July 14th. 8:30am – Networking.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. 69% of US teens are on TikTok.

Stats 139

Stats Planning Paid Search Agency User-Generated Content 139

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. ” Months after the Creator Fund’s initial announcement in June 2020, the official TikTok @CreatorPortal account released a series of videos breaking down what the fund is and how it works.

Work Management 104

Work Management Paid Search Agency Viral Marketing Lock-In 104

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 This kind of fun, energetic how-to video is ideal for platforms like YouTube, Facebook or IGTV, where people are willing to spend a bit more time watching and learning. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. The company has a rich repository of video content on YouTube, not to mention a unique onboarding kit that guides customers on how to get started with their brand new plant.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Tuesday, July 14th. 8:30am – Networking.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. But it’s not just for viral dance videos and tide pod challenges.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. 74% of consumers use YouTube.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Tomorrow People

OCTOBER 24, 2017

The company itself is valued at around $4 billion and projects to be worth $10 billion by 2020. Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. ALS Association: Amazing Virality.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Oktopost

MARCH 31, 2021

That number was reached and surpassed in 2020. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. YouTube offers brands the largest potential organic reach.

Paid Content 71

Paid Content Video Marketing Work Management Marketing Management 71

Oktopost

SEPTEMBER 13, 2022

billion in 2020. Doesn’t take long to create a tweet that can go viral. High viral possibility. YouTube allows financial services to create a deeper connection with potential customers by sharing educational and informative content about their products and services. Pros: Fast-paced environment. Large user base.

Social Media 87

Social Media Work Management Marketing Management Service 87

Martech Advisor

JANUARY 30, 2020

But this doesn’t make Facebook marketing strategies irrelevant in 2020. Simply put, brands should consider a robust marketing strategy for Facebook in 2020, as a massive audience still logs in every day. 5 Insights on Facebook Marketing in 2020 From Industry Experts. Which side of the debate should you be on in 2020?

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Buffer

JULY 5, 2022

Journalists flocked to the site in 2020 , leaving newsrooms to become their own bosses. Rather than stay as a Staff Writer at Vulture, Hunter decided to create her own Substack in late 2020. im so excited to introduce you to my new job, Hung Up 💗 [link] — hunter harris (@hunteryharris) November 24, 2020.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Hubspot

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.".

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. in April 2020 as compared to the figures of March 2020. over the same period (April 2020).

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Valasys

MAY 20, 2020

On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time. Read more on How Google’s May 2020 Core Update Will Impact Your Business Sustainability.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

MAY 26, 2020

— New Basin (@NewBasin1) May 7, 2020. These developments, along with other trends in 2020 , have serious implications for marketers. — Scott Tobias (@scott_tobias) April 5, 2020. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.

Planning 140

Planning Paid Search Agency Digital Marketing Funnels Work Management 140

Sprout Social

AUGUST 3, 2023

The pandemic made lo-fi content a necessity With most people locked in their homes during the pandemic, the average time US users spent on social media in 2020 climbed to 65 minutes daily —a significant jump from the previous year. ☀️ Get into the viral #FentySummatime collection that’s been selling out fast! ?‍?⤵️

Social Media 89

Social Media Media Content Storytelling 89

Martech Advisor

SEPTEMBER 26, 2019

Video marketing is a thriving industry that has grown by leaps and bounds in the last decade alone and will continue to do so in 2020 and beyond. Videos will form 82% of internet traffic by the year 2020 – Social Media Today. TikTok challenges have the potential of going viral. Twitter Innovates With 6-second Video Ads.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Hubspot

JULY 24, 2020

The post announces popular gaming YouTuber, lilsimsie, as an ambassador. A post shared by Twitch (@twitch) on Jul 6, 2020 at 5:00pm PDT. Between her YouTube following and Instagram following, Sims has the potential to bring views and ad revenue to Twitch from streams. View this post on Instagram. With Clients.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96

Martech Advisor

DECEMBER 13, 2019

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video? 7 ways to go viral in 2020.

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58