Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is followed by YouTube (88%) and Instagram (88%). Video Continues to Be Beneficial to Marketers.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

Search Engine Journal

MAY 8, 2020

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.

Marketing & Strategy 144

Marketing & Strategy Marketing Strategy Video Marketing Tips 144

Bannersnack

JUNE 3, 2020

Starting a YouTube channel can be complicated, nerve-racking, and time-consuming, given all the things that go into creating content and putting it out there. Along with the creative part, you also have to consider the technical side of the process, and that would be the format for your videos. You’ll have to make sure that […].

Youtube 104

Youtube Video Marketing Best Practices Creativity 104

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? Does it work?

Youtube 132

Youtube Privacy Video Marketing Click Rate 132

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

APRIL 12, 2021

In 2020, I looked up more recipes than I ever have. I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? Jump to this section to learn how to research YouTube trends.

Youtube 96

Youtube Trends Tips Keywords 96

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Biznology

JANUARY 15, 2020

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” According to Botcore , 80% of businesses want to have chatbots in 2020. According to Botcore , 80% of businesses want to have chatbots in 2020. More chatbots, more explanatory videos.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). About 70% of marketers cited Instagram. Marketplace insight jumped from 49% to 56%.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But why such a rise in popularity?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Search Engine Journal

NOVEMBER 25, 2020

YouTube is a valuable marketing tool during the holidays. The post 20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe appeared first on Search Engine Journal. Watch some brands' holiday video ads and gain valuable SEO insights from them here.

Ads 134

Ads Youtube SEO Search Marketing 134

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Vision6

NOVEMBER 12, 2020

The Email Marketing Summit Australia ended on a high last Friday (6th November). The program featured six marketing legends across Australia. If 2020 has taught us anything, it’s that we’re an impatient bunch! We are all too close to our brands to truly orient ourselves to the needs of the market. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Assemble Your Crisis Management Team.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. For 2020, you need to determine what inspires your target audience to create content that can engage users and convince them to interact with your brand. This is exactly why content is worth optimizing.

Trends 92

Trends Content Marketing Content Curation 92

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? It’s just so impactful, but as a business, potentially a business looking to invest in video marketing for yourself, you’re going to want the facts. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Oktopost

AUGUST 27, 2020

Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. billion by the end of 2020. Ann Handley is a name synonymous with digital marketing.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Hubspot

DECEMBER 30, 2020

Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020. Advertising Experiments HubSpot Tried in 2020. In 2020, we started doubling down on [podcasts]. Alicia worked on much of HubSpot’s 2020 brand advertising campaigns, including the Hulu push.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Improving Your Marketing Program.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Magisto

JANUARY 13, 2020

Here we are, it is finally 2020, the beginning of a new year and a new decade. It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. The ease of use that stories provide is making them for sure a major marketing trend for 2020 and even the years to come.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier.

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. billion people who use YouTube every month, and people are spending over a billion hours watching videos every day on the platform.

Youtube 101

Youtube Intent Optimization Merchandising 101

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. Here’s a look at these and other insights we gathered about video in 2020. In many ways, 2020 was a live streaming year. In March and April of 2020, 34% of all internet users were gaming or social live streamers. The winners in 2020 made content that resonates with viewers.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Digital marketers are embracing that and using user-generated content in their campaigns. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. 25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 StreamElements ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. And YouTube videos can only take you so far. I do understand though. Search Volume Still Works.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Martech Advisor

JANUARY 8, 2020

What does the future of Instagram look like in 2020? How will the latest updates impact the Instagram 2020 trends for marketing? Removing like counts : Instagram began testing how removing like counts impacted users and marketers’ perception of content; in July 2019, for seven countries. Let’s find out.

Advertising Channels 104

Advertising Channels Social Marketing Planning Paid Search Agency 104