Strategic-IC

APRIL 23, 2023

ABM, and the world around it, is ever-evolving. Yet ABM has flourished. ABM is everywhere! And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. Top ABM trend predictions for 2023 1.

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Account Based Marketing ABM Statistics Marketing AI 62

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise. It’s a logical combination in many ways.

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Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline.

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Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Martech

DECEMBER 7, 2021

This reminds me of the clear message which went around B2B marketing in 2020, when some brands were faced with skyrocketing demand for their products or services (for example, anything relevant to remote working), while other pipelines suddenly dried up. Shweta Argawal , Director, Global Corporate Communications, Forrester.

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Content4Demand

JANUARY 10, 2020

When: February 24-26 Where: Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch Scottsdale, AZ There are so many reasons to put B2BMX at the top of your “must attend” list, including six tracks that cover content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. B2B Marketing USA Ignite 2020.

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B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data. How does ABM work?

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Account Based Marketing ABM B2B Sales B2B 59

Hubspot

SEPTEMBER 30, 2020

LinkedIn, 2020 ). Almost all (94%) of the top-performing salespeople surveyed by LinkedIn called the marketing leads they receive either “excellent” or “good." ( LinkedIn, 2020 ). Marketing and sales teams that take an ABM approach together can be up to six percent more likely to exceed their revenue goals than teams less ABM-advanced.

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Stats InsideView Lead Ranking Lead Scoring 86

Terminus

JUNE 9, 2020

Forrester just released their The Forrester New Wave : ABM Platforms, Q2 2020 report, where Terminus was named a Leader. For those unfamiliar, the Forrester New Wave is a trusted analyst resource for organizations seeking an unbiased evaluation of the emerging market for ABM platforms.

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Account Based Marketing ABM Forrester Multi-Channel 29

Integrated B2B

FEBRUARY 3, 2020

While these achievements are impressive, competition is about to heat up in the industry with the arrival of a powerful new approach to sales, marketing and customer success: Account-based Marketing, or ABM as it’s more commonly known. We’re in 2020 now. Interested in learning about how we can help with ABM?

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Versium

FEBRUARY 26, 2020

Versium included in Q1 2020 report focusing on emerging account-based marketing solutions providers. Redmond, WA (February 24, 2020) — Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider.

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6sense

AUGUST 4, 2020

This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. The recognition and support from Business Intelligence Group, Forrester and others, gives us a moment to celebrate and reflect on how we’ve reignited a fire across the industry,” said Latané Conant, author of “ No Forms.

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Organization Forrester Cold Calling Paid Search Agency 62

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This new report assessed nine companies that offer ABM platforms or solutions, naming Terminus a Leader. Leaders also have initiated plans for geographic and international expansion.”.”.

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Account Based Marketing Gartner ABM Multi-Channel 26

6sense

DECEMBER 10, 2021

6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. The company significantly increased headcount across all areas of the business in 2020, with the largest hiring investments in the product development and customer success departments.

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Paid Search Agency Companies Cold Calling Buyer Intent 62

DemandBase

NOVEMBER 20, 2019

Along the way, we created a new technology category called ABM ( account-based marketing ), introduced incredible innovations helping customers realize 10x ROI on their investment, and built one of the best cultures and places to work that I have ever experienced in the 30+ years of my career. of venture-funded companies achieve.

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Account Based Marketing DemandBase Forrester ABM 80

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. billion from 2020 to 2025. B2B companies may use ABM to build a friendly connection between salespeople and marketing.

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Biznology

NOVEMBER 4, 2019

Here’s a lineup of top-quality conferences to add to your 2020 calendar. A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. March 17-18, San Francisco, The ABM Innovation Summit. May 3-6, Austin, Sirius Decisions 2020 Summit. October 7-8, Chicago, reach 2020.

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Conference B2B Marketing B2B DemandBase 29

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. The report notes that ABM requires quality data to identify and zero in on key accounts and targets, reach them across channels, and deliver relevant content.

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6sense

SEPTEMBER 15, 2020

The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, have helped the company separate from the competitive landscape, fuel record hiring, and deliver on its aggressive product roadmap.

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Lead Ranking Cold Calling Advertising Agencies Forrester 62

Full Circle Insights

JULY 27, 2022

This is exactly why if you’ve been slow to adopt account-based marketing (ABM) at your organization, it’s time to dive in. The initial learning curve and expense of starting a new ABM team may seem difficult to justify (change can be hard, after all). Here’s how ABM can help generate ROI. Ways ABM Improves Marketing Efficiency.

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Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. billion in 2021, up 39% from 2020. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. billion by 2027.

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Madison Logic

AUGUST 26, 2020

But start testing them in the second half of 2020 to maximize ROI both this year and next. Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Three Tools, Two Positive Outcomes.

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Budget Programs Paid Search Agency Tools Top of Funnel 52

Martech

JANUARY 25, 2022

65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5 Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. Who uses CRM systems? billion by 2028, according to Grand View Research, Inc.

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Terminus

OCTOBER 26, 2021

Which is exactly why Terminus acquired Zylotech and launched Terminus CDP making us the only ABM platform with a standalone CDP (customer data platform) that is purpose-built to solve this massive industry issue. We pioneered ABM, we know first-hand it begins and ends with data. Think about that. That’s insane.

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Marketing Analytics Tools Work Management Marketing Management Account Based Marketing 43

Terminus

JUNE 15, 2021

2020 was a record year for this team. Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies. Demand for Terminus’ leading go-to-market platform continues to accelerate.

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Enterprise Management Account Based Marketing Work Management Planning 48

KoMarketing Associates

MAY 30, 2017

Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business.

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B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

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Segmentation Forrester B2B Custom Publishing 52

6sense

DECEMBER 1, 2021

Savvy RevOps teams know that the size, quality, and capabilities of any given ABM platform’s CDP are tremendously important, as is the core application of AI. Some ABM Platforms use determinant matching , a static decision tree of if/then syllogisms that gives a basic “yes” or “no” for whether anonymous data can be matched to a known account.

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Top of Funnel Work Management Marketing Automation Services Marketing Management 62

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Some ABM vendors offer predictive models that focus solely on account fit and pipeline probability. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

Segmentation 52

Segmentation Forrester B2B Custom Publishing 52

Valasys

NOVEMBER 21, 2019

The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before. According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys.

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Planning Studies B2B Marketing Trends 58

Metadata

NOVEMBER 18, 2020

Whether it comes to audience building, campaign experimentation, or seeing which experiments generate pipeline and revenue, the Metadata platform is different from the traditional ABM platforms we’re typically grouped together with. It somehow grew by 13.6% B2B marketers don’t need more tools at the end of the day.

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Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

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Intent Data Intent Marketing Budget Buyer Intent 52

Terminus

SEPTEMBER 2, 2020

In spite of the myriad challenges that the world has confronted in 2020, Terminus has managed to grow at full tilt (more on that in a minute). Adding these two to an already deep bench of leadership talent has helped us scale our product faster, including the launch of Terminus Engagement Hub and an ABM integration with Salesforce Pardot.

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Account Based Marketing ABM Forrester Impressions 26

Top Rank Marketing

AUGUST 30, 2023

.” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. Demand, ABM and customer marketing teams using a lifecycle revenue marketing (LRM) approach can achieve growth and deliver connected experiences.” I started in January 2020, right before the pandemic.

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Enterprise Management B2B Marketing Work Management Marketing Management 98

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Source: Forrester , 2021). Source: Gartner, 2020). Source: Gartner, 2020). Source: Forrester , 2021). Not exactly. 68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. However, there is hope.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Terminus

DECEMBER 17, 2019

Our excitement about this acquisition is founded in our actual usage, as Sigstr has been a part of our own ABM tech stack for years. The Journey to Full-Funnel ABM Platform . But as ABM has evolved the way B2B marketers operate, it’s become apparent that there are gaps even on the known side of the data.

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