Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. 5 Top Mobile Marketing Campaigns of 2019.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

KoMarketing Associates

SEPTEMBER 10, 2019

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies.

Marketing Report 122

Marketing Report Marketing Budget Video Marketing Marketing & Strategy 122

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. We’re not sure.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. Only 17.3%

Display 75

Display Advertisements Advertising Trends 75

Sprout Social

APRIL 19, 2019

Facebook advertising stats. As of January 2019, the highest number is India at 300 million users. If you had limited funds for advertising, these three networks should be at the top of your consideration. 96% of Facebook users access it on mobile. If not, then uncheck the ad placement option for mobile.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Contently

FEBRUARY 6, 2019

So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience study. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy. A brief methodology.

Paid Search Agency 164

Paid Search Agency Ads Mobile Advertising Amazon 164

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). 30-31, 2019. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

OCTOBER 4, 2019

Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Source: Facebook , 2019). Source: MacroTrends , 2019). 43% of U.S.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Smart companies are leveraging mobile cameras to improve their customer experience. Virtual and Augmented Reality. Vertical Video.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Brandpoint

JULY 22, 2019

I hate to break it to you, but video content and marketing are becoming increasingly intertwined. Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience. That also means drastic increases in content. Create thumb-stopping video content.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers? Programmatic is rapidly entering the world of out-of-home advertising.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. 51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies.

Social Media 99

Social Media Social Marketing Media Trends 99

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. We’re not sure.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? ” That said, these engagements need to happen somewhere, so you need to know the best social media distribution channels for your content distribution strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. The digital marketing trends of 2019 to look out for exist largely in the area of search.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Kaon

MARCH 12, 2019

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). What’s the biggest misconception in the interactive content marketing technology today? At Kaon , 2018 was all about efficiency and process.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. TikTok with one billion app downloads (across Android and iOS) in 2018, surpassed Instagram and Facebook to become the most downloaded app in 2019 – CBS News.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. That’s not going to change in 2019. Create Voice-Optimized Content. Do Your Audience Research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. The Truth is Worth It" - The New York Times.

Hubspot 84

Hubspot Campaigns Paid Search Agency Planning 84

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 4. Mobile devices dominate YouTube views, but TV is gaining. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClearVoice

JANUARY 30, 2019

Keeping up with current content creation and marketing best practices is a full-time job by itself. Thankfully, Content Radar provides to you on a weekly basis the most important items you need to know. Thankfully, Content Radar provides to you on a weekly basis the most important items you need to know.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Martech Advisor

AUGUST 29, 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. Social media accounted for 9.1%

Mobile Marketing 46

Mobile Marketing Trends Marketing & Strategy Marketing Strategy 46

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

DAGMAR Marketing

DECEMBER 14, 2018

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Here’s what’s coming into focus: Content, especially long content, will be even more important. Content marketing will be the new link building.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. Additionally, in 2019, 56.3%

Social Media 52

Social Media Allocation Emarketing Media 52

SmartBug Media

DECEMBER 28, 2018

As a quick recap, here are a few that have stood out to me in 2018: User-Generated Content: Brands are leveraging user-generated content on social media. Users love this, and it’s essentially free advertising for the companies, so it’s a win-win situation for all. Trends to Watch in 2019.

Social Media 83

Social Media Trends Media Blogger 83

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Content is organized into user-created boards called “subreddits,” which focus on particular topics. What is Reddit? Meta had 3.19

Mobile Advertising 79

Mobile Advertising Social Media Aggregators Communities 79

Content4Demand

JANUARY 3, 2019

We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019. CONEX: The Content Experience . Conex: The Content Experience Tour is coming to a city near you—a movement to mobilize the most influential minds in B2B marketing from all across North America.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. During a keynote for Brand Innovators Austin , which occurred in tandem with SXSW 2019, Viacom Velocity’s Senior Director, Mary Kate Callen, shared that customers are twice as likely to pay more to use products or services if they view the brand as authentic.

Branding 65

Branding Brand Identity Ethics Privacy 65

Bannerflow

JULY 15, 2019

Enabling exceptional display advertising is Bannerflow’s mission statement. In the end, the Bannerflow best spring display ad campaign of 2019 was awarded to Georg Jensen. We spoke to Kasper Sierslev, Head of Brand and Content at Georg Jensen, to discuss how he created this spring advertising campaign.

Display 45

Display Campaigns Ads Banners 45