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How to Use Video on Websites the Right Way

Vidyard

You click on your friend’s MySpace profile and—BAM!—there there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Homepage Videos 3.2

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An expert’s guide to influencer marketing

Sprout Social

If you were lucky enough to be featured on Instagram’s featured page or your look was just distinctive enough, then your chances of being tapped as an influencer were high. If anything, this shift over the last five years should show how influencer marketing’s only constant is change. The value of influencer marketing.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Plus, four out of five LinkedIn users hold decision-making positions within their company. Earlier, I came across an ad for a video marketing business: LinkedIn's native and video ads, like the one above, allow advertisers to reach a large target audience by putting it on the news feed of their preferred target segment.

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The 18 Most-Followed TikTok Brands and Influencers

Hubspot

As a marketer who's considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create engaging content for its young audience. First, we'll dive into the platform's top branded accounts.

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20 Ways To Get More Views on YouTube

Hubspot

It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily. In fact, YouTube is the second most popular channel for businesses sharing video content. Although it will take time, it is possible to generate views (for free) and grow your channel on YouTube.

Youtube 101
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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow.

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Want better results? Start with social testing

Sprout Social

When you’re talking about your brand’s social media strategy and someone asks why you approach some aspect of social in a certain way, what do you say? Because we’ve always done it this way.” Before you begin your testing, make sure you’ve got some of your basic information down.