Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Social Media Advertising Statistics. Advertisers certainly aren’t moving away from the platform as well. It’s still important to know your essential Twitter statistics in 2017.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. More than one billion hours of videos are viewed on YouTube daily. Globally, more than 75% of videos are consumed via mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. Video thumbnails appear in results (mostly from YouTube).

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JUNE 22, 2017

In terms of channels, YouTube is the most popular among video creators, with 68 percent claiming they use the platform. Video for Mobile Marketing Initiatives and Customer Mapping. Previous research shows that marketers are turning to video content for a wide variety of needs, ranging from mobile marketing to customer journey mapping.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

KoMarketing Associates

JULY 31, 2018

This was followed by 43 percent who said they turn to YouTube, and 37 percent who stated that they promote their content on Instagram. IAB conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report and discovered that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Brandwatch Marketing

JANUARY 2, 2019

Social media users grew by 121 million between Q2 2017 and Q3 2017. Youtube: 1.5 billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

JANUARY 11, 2018

What happens when Facebook overtakes YouTube once and for all? YouTube, a platform I’ve always struggled to call a “social media,” had a rocky 2017. With ridiculous scandals , a massive redesign , original shows, and mixed Red reviews , who and what is YouTube anymore? What happens if Twitter. If not, why?

Social Media 154

Social Media Media Outgrow Youtube 154

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 Consider An Advertising Budget. percent over the next 12 months. Analyze Program Performance.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. Perhaps more tellingly, during the 2017 holiday shopping season, online sales are projected outpace offline sales.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

Top Rank Marketing

AUGUST 18, 2023

Marketing Dive CMOs say the end of third-party cookies is both a major challenge and a good thing 72 percent of chief marketing officers have said that they see difficulties ahead in facing Google decision to eliminate its use of third-party cookies, while some 61 percent noted that the shift would eventually become a good change for business, according (..)

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Oktopost

OCTOBER 23, 2019

YouTube announces date for the end of support for third-party pixels. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Once this goes into effect advertisers will no longer be able to use third party pixels. It’s early 2020.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

ClickZ

MARCH 14, 2022

After realizing there was a need for adaptive gaming controllers to meet the needs of gamers with physical disabilities or limited mobility, they created an adaptive control with touchpads instead of buttons and bright colors for the visually impaired. Microsoft is a great example.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. SMX West 2017, Day 1. for mobile will continue to see updates. Advertising In Maps: Unparalleled Local Context. Up to 53% of mobile shoppers have called a business from a mobile shopping ad.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native advertising increases purchase intent by 18 percent. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. It has also been added to Display and YouTube.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Sprout Social

APRIL 19, 2019

Facebook advertising stats. YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity. Second only to YouTube, the majority of Americans use Facebook online or on their phone, according to the Pew Research Center. 96% of Facebook users access it on mobile. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

SocialPilot

FEBRUARY 9, 2024

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He posts mostly on Youtube paid ads and relevant business strategies. Madalyn is ranked No.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Hubspot

AUGUST 7, 2018

TV commercials, print advertisements, and billboards all attempt to do just that. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

EveryoneSocial

MARCH 6, 2017

Our ability to succeed in any given country is largely dependent on its mobile infrastructure and advertising market. Simple fact is that many areas around the globe don’t have the fast mobile networks that we enjoy in the US and western Europe; sharing a video via Snapchat simply isn’t possible. a status update, tweet, etc.).

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Contently

MAY 3, 2017

The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media. As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering. In 2017, the parallels between running for office and running a tech company are awfully blurry.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

seo.co

MAY 10, 2021

Mobile-first content. Creating mobile-first content is now essential for SEO. You can’t create a website that isn’t mobile-friendly and expect to rank your web pages in the search engines. Google rolled out a mobile-first index that prioritizes ranking web pages that are mobile-friendly.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

chiefmartech

DECEMBER 18, 2017

The most common example is the duopoly of Google and Facebook in digital advertising. of all advertising dollars in the US went to those two companies — and their portfolio of sites, such as YouTube and Instagram. If you’re unhappy with Google’s search advertising prices and policies, what are you going to do?

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

LeadSquared

MARCH 31, 2017

I know, I know…now it’s everywhere – digital marketing is taught as a course in MBA programs, there are multiple certification programs, several tutorials available for self-starters, and people are overall more informed about it as an advertising option, and as a lead generation channel. Google AdWords…whaaaat?

Adwords 52

Adwords Paid Search Agency Google Ads 52

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Choose Advertising Platforms Wisely. After all, not every target segment can be reached using mobile apps. Great examples include Instagram photos or Vine videos.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Webbiquity

MARCH 8, 2016

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Nearly half of all B2B researchers are Millennials, and already, 42% of total B2B searches are via mobile.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Standard

JANUARY 5, 2016

Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic. Mobile Becomes Video Driver. Widespread mobile use is spurring the increase in video views. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported.

Stats 61

Stats Video Marketing Verticals Emarketing 61

RebelMouse

JUNE 7, 2018

adults spent over five hours more a day consuming digital media in 2017 than they did in the previous year. More than half of those hours were spent on mobile. Platforms like Instagram and Snapchat lend themselves to mobile experiences that are easy to digest for creators and followers alike. Creator app in November 2017.

Facebook 47

Facebook CMS Development Advertising Agencies Paid Search Agency 47

Online Marketing Institute

AUGUST 17, 2018

Microsoft On the occasion of Women’s Day 2017, Microsoft came up with the idea of encouraging women to join S.T.E.M The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. The combined synergy of these people increased the number of people who were mentioning Adidas.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Outbrain

JULY 8, 2018

And when you think that native advertising is actually a combination of advertising AND content, you get a sense of just how powerful native ads can be for travel brands and service providers. You don’t have to be an airline or hotel chain to leverage your brand with native advertising. Mobile: Where Travel is Happening.

Paid Search Agency 46

Paid Search Agency Ads Mobile Advertising Brand Identity 46