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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). You have live video alongside Stories and video ads and YouTube and so much more. Picture a fireside chat.

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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). eMarketer ). Now in 2019, mobile is predicted to “surpass TV as the medium attracting the most minutes.”.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

“Despite it being 2017, marketing technology is still not being used by the masses. That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products.

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What a 60-Second Instagram Video Length Means for Enterprise Marketers

Content Standard

According to eMarketer’s Instagram Mobile Ad Revenues report , net mobile ad revenues for Instagram worldwide are expected to reach $2.81 billion by 2017. In the pre-production and production stages, try to focus on medium to close-up shots. This will allow you to take full advantage of the mobile screen size.

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What a 60-Second Instagram Video Length Means for Enterprise Marketers

Content Standard

According to eMarketer’s Instagram Mobile Ad Revenues report , net mobile ad revenues for Instagram worldwide are expected to reach $2.81 billion by 2017. In the pre-production and production stages, try to focus on medium to close-up shots. This will allow you to take full advantage of the mobile screen size.

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Video Marketing Statistics That Matter to Businesses

Vidyard

YouTube Statistics 3.7 Small and Medium-sized organizations (both at 57%) rely more heavily on internal resources when it comes to video production ( Demand Metric & Vidyard, 2020 ). On average, 52% of viewers watch a video all the way through, regardless of the video’s length—more than the 46% who would do the same in 2017.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. hours per day on their mobile devices.” ( Emarketer ).

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