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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. What trends will drive B2B marketing over the next three to four years?

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. 3: Nine Social Media Marketing Stats You Can Use. #4:

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. It’s updated and relevant on a variety of PPC issues and challenges. LinkedIn Ads.

Resources 179
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20 Mobile Email Marketing Stats That'll Make You Better at Your Job

Hubspot

Even back in 2016, when slightly less people had smartphones , most of the consumer population would disregard or delete emails that weren't mobile optimized. To help you recognize why you need to optimize your email strategy for mobile, I've put together this list of essential email marketing stats that you should keep in mind.

Stats 101
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It’s Q4—do you know where your 2016 revenue will come from?

Sales Engine

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. Shifting resources to marketing is more than a project.

B2B Sales 120
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47 Superb Social Media Marketing Stats and Facts

Webbiquity

” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 9 Stats About Social Media Metrics and Measurement. 21 Social Media Marketing and Advertising Stats and Facts. billion in 2016. Pew Research ). Statistica ).

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2016 Marketing Trends

GreenRope

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Social: Stop talking like a robot, act like a real person.

Trends 40