Vidyard

SEPTEMBER 12, 2016

Have you delivered an impactful digital marketing campaign in 2016 using video as the primary content medium for the campaign? This VMA will be awarded to the marketing team that has used live video broadcasts, online webinars, or virtual events to achieve great results. Best Use of Video for Sales Prospecting.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Heinz Marketing

FEBRUARY 12, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We covered: What is the right funnel for your business.

Top of Funnel 58

Top of Funnel Enterprise Management Work Management Marketing Management 58

Content Standard

JUNE 24, 2016

On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. ” Too often in marketing, brands are afraid to take a stance or they’re unsure how to connect the stories they tell to the brand itself or the products they sell.

Storytelling 57

Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

ConvertKit

JANUARY 15, 2021

Work email use dropped from 256 minutes per day in 2016 to 209 minutes in 2019, and personal email use saw a similar drop from 209 minutes per day in 2016 to 143 minutes in 2019. 73% of millennials prefer communications from businesses to come via email ( Adestra 2016 ). Automated emails perform better than broadcast emails.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. Can You Earn Money on TikTok? However, these statements are only estimates.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Sprout Social

JANUARY 4, 2022

Posted by Tasty on Friday, February 26, 2016. 62% of people report increased interest in a product after viewing a related Facebook video. If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. Healthy Cucumber, Tomato, and Avocado SaladFULL RECIPE: [link].

Social Media 138

Social Media Statistics Video Marketing Social Marketing 138

Sprout Social

JANUARY 6, 2021

Mint Mobile, a low-cost wireless carrier, was founded back in 2016. Once consumers have reached the consideration stage, they may know about your brand and what you offer, but it’s your job to generate demand for your products and services. Consideration-stage videos don’t have to focus solely on your products or services.

Social Media 129

Social Media Video Marketing Social Marketing Top of Funnel 129

Sprout Social

NOVEMBER 15, 2018

Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint. Forty-five percent say it’s because of an issue with said product or service. Partnering with HubSpot for deeper—and faster—connection on social. Source: Twitter.

Hubspot 80

Hubspot Enterprise Management Advertising Agencies Paid Search Agency 80

Vidyard

MARCH 15, 2017

These resources create pressure to broadcast the right messaging in their video marketing campaigns. Getting the message wrong can spell disaster on a global scale, just as getting the messaging right can open new doors to spikes in sales and popularity. Try our product to make your day that much easier.” Smart move. “Of

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. For B2C, you might want to think about event marketing if you have a particular event going on, or you could go behind the scenes to announce a new product. Perhaps you could do a live product demo.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Content Marketing Institute

JANUARY 31, 2018

In an interview for Digiday , Ad Results Media President Russell Lindley estimated that a full season of a branded show requires a mid-six-figure investment, and asserted that one with high production value can cost quite a bit more. A full season of a branded #podcast show requires a mid-six figure investment, says @RussellLindley.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Heinz Marketing

NOVEMBER 27, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. view your problems as process, not people.

Ideal Customer Profiles 48

Ideal Customer Profiles Work Management B2B Sales Consulting 48

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. Then, Instagram went ahead and took things even further with the launch of Instagram Live, which lets users broadcast video to followers in real time. Kevin Weil , the head of product at Instagram, said the company pivoted here. The numbers get more impressive.

Social Media 49

Social Media Trends Media Broadcasting 49

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. AdobeLife pic.twitter.com/XJx7C3svmj.

Social Media 94

Social Media Media Business Social Networks 94

Adobe Experience Cloud Blog

DECEMBER 15, 2015

Many companies see communities as a ‘nice-to-have’ and not as critical to the organization as sales and marketing, but the reality is that a customer community is a critical direct line to your customers and has the power to build your brand with your most powerful advocates. So set up a primary channel to communicate with them and nail it.

Communities 48

Communities Planning Ad Building Marketing Proposals 48

TrustRadius Marketing

NOVEMBER 1, 2018

It is important to note that, recent events and marketing tactics have created a sense of distrust among users. More than ever, folks are going online to conduct their own independent research, share information and compare experiences with peers about products that interest them. 89% of social media messages in 2016 were ignored.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

It is important to note that, recent events and marketing tactics have created a sense of distrust among users. More than ever, folks are going online to conduct their own independent research, share information and compare experiences with peers about products that interest them. 89% of social media messages in 2016 were ignored.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Content Standard

MAY 18, 2017

It won’t be an easy (or cheap) process. Many can use this to start the process of rebuilding their image. In 2016, the company returned to TV advertisements with a new pitch to consumers. Its sales improved, though not to its pre-crisis levels. The comedians cop to various fears, secrets, and other admissions.

PR 48

PR Brand Identity Branding Transparency 48

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. So, where does content fit in this process? For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. So, where does content fit in this process? For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

LeadSquared

JANUARY 28, 2015

You can find a list of 56 online sources & tactics for education lead generation , here. I have a Facebook page for my company which offers online courses for healthcare, business, management, arts, etc. If I write a post about management, I’m always afraid it might not be relevant to healthcare audience and the rest.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

PureB2B

APRIL 10, 2016

It doesn’t help either that people seek one killer lead tactic that is all-encompassing while failing to realize that a good B2B lead generation is made up of many activities, which must be measured and tested to find out what’s working best. Supplement inbound tactics with outbound. Collaborate with sales.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

PureB2B

APRIL 10, 2016

It doesn’t help either that people seek one killer lead tactic that is all-encompassing while failing to realize that a good B2B lead generation is made up of many activities, which must be measured and tested to find out what’s working best. In helping you generate new lead ideas, here are strategies to fill in the lead gaps for 2016: 1.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

Hubspot

AUGUST 2, 2016

In their simplest form, pop-up events are temporary retail spaces that give companies the opportunity to sell their products in an environment completely designed and controlled by them. The whole thing was then broadcast live via webcam on the agency's website for anyone who was curious enough to watch. Image Credit: Snarkitecture.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28

Adobe Experience Cloud Blog

APRIL 12, 2016

Soon, those promotional emails on new items and sales will start flooding in. Jill King, SVP of Consumer and Sponsorship Marketing for Turner Broadcasting, parent company of Cartoon Network, told Digiday that “Powerpuff Yourself” was created for fans to “engage and identify with the brand.” Taco Bell (@tacobell) April 8, 2016.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Vidyard

SEPTEMBER 18, 2020

Make Connections with Pre-Event Sales Outreach Videos 2.3 That’s what Influitive, a customer advocacy company, did with the 2016 edition of its Advocamp even t. The Advocamp 2016 event marketing campaign crushed engagement numbers when compared to both the previous year’s event and to industry standards. Contents 1.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. For these leads, you need to set up a proper lead engagement or nurturing process.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

JANUARY 16, 2017

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world.

Broadcasting 28

Broadcasting Facebook Paid Search Agency Video Marketing 28

Vidyard

SEPTEMBER 18, 2020

Make Connections with Pre-Event Sales Outreach Videos 2.3 That’s what Influitive, a customer advocacy company, did with the 2016 edition of its Advocamp even t. The Advocamp 2016 event marketing campaign crushed engagement numbers when compared to both the previous year’s event and to industry standards. Contents 1. 0.7%) A 18.7

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Bannerflow

MARCH 29, 2021

How is a Creative Management Platform essential for gaming advertising? In 2020 esport had a global audience of 495 million – that’s an audience increase of 76 % since 2016! These are games specifically designed around the product or service being advertised. Product placement. Placing your product or brand in the game.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Mobile Advertising 98

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. 2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list. But, don’t fret. So … video is cheaper and easier than ever.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

chiefmartech

FEBRUARY 9, 2016

A Celebration of the 2016 Stackies Award Winners. Speaking of learning from your peers, we’ll be announcing the winners of the 2016 Stackies live on stage — if your entry wins, and you’re at MarTech , you’ll have the opportunity to come up and accept a trophy. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Content Marketing Institute

NOVEMBER 19, 2017

This guide reveals this year’s top books for: Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout clients, management, and prospects who still need convincing , you’ll find an informed overview of the basics of content marketing and tips for getting started. JohnHall Click To Tweet.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

KoMarketing Associates

MAY 10, 2016

Businesses have always looked for creative ways to make buyers aware of their products. The list of tactics is long, too. The first milestone is sales, with retention and advocacy serving as objectives for the longer term. Brands can bring viewers along for inside looks and showcase its people and products in the wild.

B2B Marketing 60

B2B Marketing Brand Identity Branding B2B 60

KoMarketing Associates

MARCH 15, 2018

Social listening is sometimes called social monitoring and consists of making a concentrated effort to see what potential and current customers are saying about your brand, products, or industry, online. Product or name misspellings. These could include: Mentions of your company name with a hashtag. Mistaken usernames (e.g.,

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71