Terminus

JULY 27, 2021

We live in a world obsessed with leads. Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. What Even Is a Lead? Basically, a lead is anyone who shows an interest in your offering.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

markempa

APRIL 6, 2015

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. It creates sales-ready leads and nurtures the leads that aren’t sales-ready. 1 challenge.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

markempa

DECEMBER 29, 2014

However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. The only way to really gauge email success is to measure the impact that leads generated by a campaign have on pipeline and revenue.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Types of predictive models available. Some vendors only rank leads while others build multiple models for different purposes. •

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. In 2015, they introduced their “mobile-friendly” update , and in 2016 mobile-first crawling and indexing began. SEO would effectively be in the toilet.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. As a result, the company improved customer engagement leading to revenue growth. Iron Mountain measures engagement scores for performance on the new chat features.

Marketing AI 98

Marketing AI Conversion Top of Funnel Eloqua 98

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

SugarCRM

DECEMBER 7, 2015

Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Report 50

markempa

FEBRUARY 16, 2015

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

NetLine

JULY 2, 2020

From the millions of gigabytes that we have access to, the one common element that continues to win out is content providing tangible, actionable value. What the Data Tells Us About Value. Leading with Empathy. The easiest thing to decipher here is how much value is expressed within the title itself. AI and Deep Learning.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

ANNUITAS

JANUARY 13, 2015

If you don’t know your buyers inside and out, there is little guarantee that your demand generation programs will work in the way you expected. Finally be sure to look at your own internal marketing and sales processes, and make sure they’re aligned as well.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. 3) Marketing has more responsibility for revenue. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.”

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

markempa

JUNE 30, 2014

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. The end result was a sales team overwhelmed with unqualified leads, 65% of which were tossed out. “I

Lead Generation 120

Lead Generation Process Lead Scoring Lead Ranking 120

Unbounce

AUGUST 13, 2019

The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). For SaaS marketers, volume is the name of the game. You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert. Just ask Taylor.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The findings included the following: 78% of CMOs believe custom content is important for future marketing.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

ANNUITAS

NOVEMBER 10, 2015

Whether it’s unfamiliar terminology, information overload or inconsistent rules of engagement, every enterprise marketer has been guilty at some point of creating more frustration than value. A solid lead management framework is key to shared understanding and accountability. Ham Porter: Hey, you want a s’more?

Lead Ranking 100

Lead Ranking Enterprise Management Work Management Lead Scoring 100

Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. In this blog, I’ll give you an actionable guide to drive leads from Instagram. And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot. A Step by Step Strategy to Drive Leads from Instagram.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

ViewPoint

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It’s also more than just lead generation.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

markempa

JANUARY 19, 2015

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. The real potential of lead nurturing is ignored. Test your estimates for 2016 by going back to the end of 2015 and compare actual retained revenue with your estimates.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

ViewPoint

JUNE 16, 2015

What’s a good lead rate? How much should a lead cost? The lead rate for high quality, enterprise opportunity leads has been roughly flat.) That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. Just google them.)

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

Brandpoint

JUNE 1, 2018

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. The ultimate measure of effectiveness is ROI, that is: if I spend a dollar on demand generation, which channel is going to generate the highest return on that investment?

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Belkins

JULY 16, 2020

Leads, leads, leads…it seems that there is no end to searching and gleaning high-value lead data that keeps your business afloat. In B2B sales, leads are like fuel. If you’re running a business, you must calculate how many leads you need at the current stage of your growth. “Wait!

Ideal Customer Profiles 85

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 85

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

B2B Marketing Directions

SEPTEMBER 20, 2020

High brand consideration customers were those who gave brands high scores for trust, image, and industry leadership. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017. Equally important, targeted brand advertising improved funnel conversion rates (lead to MQL to SQL) by 25%.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

MLT Creative

OCTOBER 16, 2015

I had the opportunity this month to present to our biggest meetup yet on Inbound 2015 Takeaways and how to step up their marketing. The topic of conversation was lead scoring. This blog will draw on my presentation and show the role of lead scoring and the different ways available to score your leads.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ViewPoint

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Increased spending on lead generation. Hired a social media marketer.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Leads 120

Webbiquity

MAY 18, 2021

For the past decade, Twitter has (most often) been ranked as #2. ” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363