Marketing Insider Group

JANUARY 26, 2015

The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs. Without any further ado, here is: The Best Marketing Conferences Of 2015. Content 2 Conversion is in Scottsdale, AZ from Feb 16-18.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 165

Facebook Rules Advertisements Advertising 165

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

DECEMBER 14, 2017

Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. Meanwhile, the market for Internet advertising was 290.27 billion RMB and mobile ads accounted for 60.29 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. Mobile Becomes Video Driver. Consumers are Clamoring for Branded Video.

Stats 60

Stats Video Marketing Verticals Emarketing 60

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. Mobile-friendly sites rank higher. This change was probably the most momentous update Google made to its search algorithm in 2015.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Marketing categories that have been the most visible include: Mobile Marketing.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What does this tell us? The need to satisfy immediate requirements.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. And it’s why ranking in SERP features are now an SEO’s bread and butter.

SERP 295

SERP Features Google Top of Funnel 295

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched. And it was an instant hit.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept. But data suggests marketers invested more in video content creation in 2022.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

The name of the game for Facebook advertising is quickly becoming Facebook Messenger. As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. Refine what content works best for your brand, and get the most lift from optimum posting times.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. Are you just adding to the junk? Travel Businesses.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Content Standard

JANUARY 20, 2015

If 2014 proved anything to marketers, it’s that mobile is a force that can no longer be ignored. In 2015, brands need to prioritize creating a mobile marketing strategy that takes advantage of consumers’ love affairs with their devices. Small tweaks may be enough to greatly improve mobile marketing efforts.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Marketing & Strategy 40

Content Standard

APRIL 28, 2015

percent increase over 2014, and it signals continued growth for social advertising in the years to come. Social spending is currently at its highest in the United States and Canada, where advertisers place the greatest value on this digital marketing opportunity. By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . User-generated content: Consumers are creating more and more of their own content (e.g. Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile video: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Mobile has increased dramatically in importance. Another 36% use mobile search. 8%, mobile and sitelinks.

SEM 100

SEM Paid Content Stats SEO 100

Brightedge

FEBRUARY 16, 2021

Like the mobile-friendly update in 2015, the interstitial penalty ideally boosts the user experience while also providing website owners with enough time to make the adjustments before their sites lose traffic or rank. It will cover the original page of content, immediately drawing the attention of the visitor to the ad material.

Google 120

Google Branding Brand Identity Banners 120

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Real Views is penned by professional journalists rather than company employees, and it boasts as much multimedia content as it does text.

Branding 120

Branding Brand Identity Advertising Agencies Mobile Advertising 120

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. When it comes to allocation within digital marketing budgets, Gartner found that digital advertising takes priority as brands invest in ways to deliver more relevant ads to consumers.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising. combined.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! One of the notable investments was Merge Healthcare, acquired by IBM for $1B in 2015. Intelligent Automation Celebrating how, day after day, Intelligent Automation ( Automation + AI) helps to make our world more human.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. For more information visit www.keomarketing.com.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. For more information visit www.keomarketing.com.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Brandwatch Marketing

JANUARY 2, 2019

billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. Content statistics. 89% of B2B marketers use content marketing strategies.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. He thinks a change in the way publishers approach advertising technology is long overdue.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

Only B2B

FEBRUARY 23, 2022

Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. That is the topic of this blog. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Content Standard

DECEMBER 9, 2020

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. In just a handful of years, we’ve seen a spike in the creation of countless other social media platforms, streaming services, and content delivery solutions.

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. 3) User-Generated Content. according to Statista.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). ” LinkedIn is tops for B2B marketing, but…not for advertising? Pew Research ). Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

ClickZ

MAY 1, 2020

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Cardlytics’ platform enables advertisers to engage with consumers through their online and mobile banking channels. Larger than Snap, Twitter, and Pinterest.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce. Interactive Content.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75