NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Biznology

FEBRUARY 2, 2015

Marketing automation and machine learning. Every B2B company I know is pulling all the stops out in marketing automation. In other words, marketing automation is one of the flavors of the month. They are mostly using marketing automation for outbound marketing, which, while interesting, is not the only game in town. .”

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

SugarCRM

DECEMBER 7, 2015

Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring. Amplify Lead Scoring with Marketing Automation. ePromos Automates Lead Routing. Download the Report Today. The need for an ongoing and proactive approach.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Report 50

SnapApp

JANUARY 29, 2015

On the other hand, data and automation technology are driving seismic shifts in the industry, which have created uncertainty. Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Just as we did last year , we’ve identified key trends to watch in the new year.

Planning 48

Planning Work Management Trends Marketing Management 48

The Lead Agency

JUNE 17, 2019

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. When carried out effectively, marketing automation can generate significant results. The bottom line is that B2B marketing automation generates ROI, revenue, and results. It has been found to drive a 14.5%

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. The Results. The Details.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

ANNUITAS

APRIL 14, 2015

Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. For a fraction of your monthly (or perhaps daily) PPC spend, what could you do to help your team do their jobs more effectively? Isn’t that worth investing in?

Marketo 100

Marketo Class Training Budget Programs 100

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015. Not surprisingly, social media and mobile marketing are also high on the list.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

KoMarketing Associates

SEPTEMBER 14, 2015

— dennis kardys (@dkardys) September 8, 2015. — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. — Jenny Kessman (@jakessman) September 9, 2015. . – Seth Godin (Best Selling Author).

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

ActiveDEMAND

NOVEMBER 15, 2016

Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. There is a lot of valuable information in phone conversations, and it’s the concept of conversation analytics that separates the valuable wheat from the time-wasting chaff. based consumers: A 2015 U.S.

Analytics 40

Analytics Conversion Enterprise Management Work Management 40

Adobe Experience Cloud Blog

JANUARY 13, 2017

Flash back to 2015: We had just achieved 100% year-over-year growth. While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Analytics, or It Didn’t Happen.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Sales Qualified Leads Top of Funnel 48

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Vidyard

FEBRUARY 16, 2016

While the majority of businesses are increasing their investments, a 2015 industry research report found that the top barriers to video marketing success include the lack of an effective video strategy and the lack of compelling content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

While the majority of businesses are increasing their investments, a 2015 industry research report found that the top barriers to video marketing success include the lack of an effective video strategy and the lack of compelling content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. Media Contact: Brad Hem.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

ViewPoint

JULY 14, 2015

This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Predictive Analytics, At Last. Why did we ask? Because we care about quality leads. It’s what we do.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

Zoominfo

NOVEMBER 1, 2022

ZoomInfo’s platform also allows for sales and marketing organizations to work from the same data and develop automated workflows across departments, bridging marketing and sales teams and helping them better target their prospects. We’ve done 15 acquisitions since 2015,” Schuck said.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

QuanticMind

OCTOBER 2, 2018

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Only major automation opportunities are highlighted in this post.).

PPC 40

PPC Ads Google Automation 40

ClickZ

JULY 12, 2019

The jump-off point for McKinsey on the growing importance of personalization comes from research published by Harvard Business Review back in 2015. According to their research, 44 percent of CMOs say that frontline employees will rely on insights from advanced analytics to provide a personalized offering.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). The robust analytics gave rise to rapid experimentation at Act-On. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

NOVEMBER 9, 2017

Marketing automation systems are still very complex and there is a big need for market education to ensure widespread adoption. If you want to learn about this area as a marketer, there’s plenty of opportunity by looking at marketing automation platform vendors’ websites.”. Is new marketing technology helping? Why or why not?

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Onalytica B2B

MAY 25, 2018

Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. autonomous car, traffic automation). Location: Madrid, Spain.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138