Outbrain

JANUARY 6, 2020

According to a recent Nielson study, 68% of U.S. In fact, digital ads that featured narratives about well-known players, such as Tom Brady or Julian Edelman, and their romantic partners, actually fetched the highest overall CTR compared to other Super Bowl content. But that’s not all! Leverage the Halftime Hall of Fame.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Single Grain

MAY 5, 2023

For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results. In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

Single Grain

MAY 5, 2023

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014.

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Content Standard

FEBRUARY 24, 2016

” In this case, that limited real estate is like Google’s ads, the difference being that the ads aren’t guaranteed to replenish your comfort and energy. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. “Damnit, Zork, you had it last night!”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

” In this case, that limited real estate is like Google’s ads, the difference being that the ads aren’t guaranteed to replenish your comfort and energy. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. “Damnit, Zork, you had it last night!”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

flux.la

FEBRUARY 1, 2020

A study has shown that RankBrain outperformed Google’s own engineers by 10% in identifying the best page for a given keyword, proving that RankBrain really works and is here to stay. In some cases, you aren’t only interested in form submissions, but you also want to track how often people chat or call you, make an offline purchase, and so on.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

QuanticMind

JUNE 14, 2017

Dischler cites a handful of studies that collectively suggest that 50% of users abandon a website with a loading time greater than 3 seconds, and that each additional second of load time adds a 20% drop in conversion rate. These campaigns tend to show higher CTR and average CVR.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

NOVEMBER 22, 2014

But recent data from the 2014 Email Open Rates Report shows something slightly surprising. Whatever the case, the name you include in the “From” field of your email can have a huge impact on your overall open rates. Have you considered [thought / recommendation] ? 2) You''re sending your emails at the wrong time. Enjoy this post?

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Convert

APRIL 12, 2021

Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss. In this case, it’s simply the dealer’s choice. The result?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. both at 0.07%).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

APRIL 6, 2015

You might be surprised to learn that what we think of as "good" conversion rates are really just average, or in some cases even below average. The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. What''s so great about remarketing?

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). E-commerce has grown 23% to traditional retail’s 6%. Here are some considerations and strategies.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Content Standard

MAY 22, 2016

In 2014, Nielsen revealed Q4 numbers in its Total Audience Report that showed adults watched 13 fewer minutes of pay TV year-over-year. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

In 2014, Nielsen revealed Q4 numbers in its Total Audience Report that showed adults watched 13 fewer minutes of pay TV year-over-year. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Marketing Institute

MAY 14, 2018

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Buffer , 2014). Sadly, that’s not the case. But video is a necessary component in most content marketing strategies. Pitch video to executives.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Video Marketing Planning 110

Moz

FEBRUARY 23, 2020

I still don’t think I was wrong (as the data below shows), but after this data analysis I’ve come to find that it’s a more nuanced story than the quick and dirty results we all want from a study like this. Longtime snippet winners are seeing CTR and traffic drops. When a double snippet is present, CTR on the first snippet tanks.

CTR 67

CTR SERP CPC Cost Per Click 67

Vidyard

NOVEMBER 11, 2016

Their videos have been featured on Buzzfeed, Reddit, The Huffington Post and others, and their Email in Real Life campaign received a 2014 PR Platinum award nomination. They generate leads from content like product tours and case studies, and now roughly 50% of all of their website leads are coming directly from video.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

KoMarketing Associates

DECEMBER 22, 2015

5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. Because that’s what studies have shown. However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. From Casie Gillette.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Single Grain

SEPTEMBER 23, 2020

When I purchased Single Grain in 2014 people called me crazy. After testing and updating 78 articles with ClickFlow, they saw a 35% increase in CTR and a 23,000 click increase. How Adobe Does SaaS Marketing: A Case Study. * Has lots of potential” was not on their minds when they saw me buy a failing business for $2.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 98

Webbiquity

OCTOBER 16, 2012

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. This is the case even though 82% of buyers say they are more likely to trust a company whose top executive is active on social media, and 81% of employees believe that social CEOs are better leaders. eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Vidyard

SEPTEMBER 14, 2020

Igloo Software Boosted Email CTR 189% 8.4 Make sure the thumbnail file name says what’s in the video, just in case the thumbnail doesn’t load. In one study, personalized videos in email earned 16x higher click-to-opens and 4.5x Sales emails that have video can have 4x the CTR of emails without video.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Valasys

SEPTEMBER 27, 2018

A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). 59% B2B industry professionals list lack of budget and the 39% list an inability to reach the right people at the right time as their biggest obstacles ( CMO , 2014). Poor marketing is the reason 14% of businesses fail. ( B2B PR Sense Blog ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Vidyard

SEPTEMBER 18, 2019

Make sure the thumbnail file name says what’s in the video, just in case the thumbnail doesn’t load. In one study, personalized videos in email earned 16x higher click-to-opens and 4.5x The copy should convey your message on its own, just in case the video doesn’t show up on their device. Event invites.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Webbiquity

FEBRUARY 11, 2014

SEO Makeover for 2014: A Practical Guide for Businesses by Portent. ** 5 STARS. That makes, as Brent explains, CTR optimization as important as SEO. ” 5 Reasons You’ll Need to Increase Your SEO Budget in 2014 by Search Engine Journal. New SEO Best Practices with Schema Markup #SESCHI by TopRank Online Marketing Blog.

Tactics 100

Tactics SEO Tips Keywords 100

Webbiquity

NOVEMBER 12, 2013

The average CTR for banners is 0.01 anticipate an increased budget for 2014, while just 3% foresee spending reductions. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). Another study puts the figure above at 95%; that sounds more like it.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

The average CTR for banners is 0.01 anticipate an increased budget for 2014, while just 3% foresee spending reductions. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). Another study puts the figure above at 95%; that sounds more like it.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

JUNE 26, 2020

An SEO study by Backlinko concluded that longer content tends to accumulate more backlinks, which can often translate to better rankings and more traffic: However, writing 2,000+ words for every blog post is not for everyone. Existing content already has authority and (in some cases) an established readership.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Anecdotal stories, like the case of SaleCycle , suggest social media falls short in conversion rates compared to other B2B digital channels, despite its wide reach. Case #3: Give before you get.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. billion by 2014. Salaries are lower in certain regions (e.g.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

MARCH 25, 2020

In this example from Acadium , potential customers (in this case, people looking for jobs) know exactly what it is they will be signing up for: To make sure that your value proposition works, pinpoint the benefits your customers will receive (i.e. If you haven't posted any blogs since 2014, people won't trust you. Click To Tweet.

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126

Single Grain

NOVEMBER 20, 2020

It displays the impression, clicks and CTR of ranking keywords to help you optimize them for maximum traffic. Higher spam scores indicate low-quality domains in most cases. Dive Deeper : * 8 Slack Communities Every Marketer & SEO Should Join. * [Growth Study] Slack: The Fastest Business App Growth in History. * Analytics.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Outgrow

MARCH 4, 2021

Let’s take a look at this case study : Get Paid for Your Pad (GPYP) helps property owners maximize their returns as expert AirBnB hosts. Here’s a case study on how an interactive assessment helped Inventrom generate 61k+ leads. In 2014, Coldplay released ‘Ink’ as a part of their music video ‘Ghost Stories’.

Top of Funnel 59

Top of Funnel Outgrow Lead Scoring Lead Ranking 59

Sprout Social

OCTOBER 17, 2016

Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. Having a more targeted audience will improve your CTR and ultimately drive down your costs. Included as a top LinkedIn business page of 2014. And guess what? source ).

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Optinmonster

MARCH 23, 2023

You can use Google Search Console to submit sitemaps, identify top search queries, find crawling errors, monitor organic click-through rate (CTR), and more. Remember that Google has been using HTTPS as a ranking signal since 2014. In that case, there is likely some problem preventing Google from indexing the rest of the web pages.

SEO 92

SEO Lead Scoring Lead Ranking Domain 92

Hubspot

MARCH 19, 2015

But in most cases, the most important outcome is a click on the link that you''ve posted. Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. Users with 1,000 - 5,000 followers had a 1.45% CTR. Users with 5,000 - 10,000 followers had a 0.55% CTR.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. The backlash to Facebook 2014’s emotional contagion study is proof.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52