Remove 2014 Remove Analytics Remove Correlation Remove Optimization
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Building a B2B Mobile SEO Strategy? 5 Key Points To Consider

KoMarketing Associates

This can found by digging into your analytics a little bit and comparing your year over year data. While mobile wasn’t a big focus in 2014, if your site has experienced a 20% annual growth pattern since then, mobile SEO is a plausible option to consider. Prioritize and Optimize. Make Sure It’s Worth The Effort.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

TV is a special case because marketers don't usually know whether a specific individual saw a particular TV message, so TV is incorporated into attribution models using more general correlations. Does the vendor create optimal media plans? How does the vendor do the attribution calculations?

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Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

Those numbers echo a 2014 Google report, which indicated that 56% of impressions across all of the company’s ad display platforms are never viewed by users. By applying some basic changes to your digital advertising approach, your organization can optimize ad viewability and enjoy better ROI from your ad spend. Optimize ads for mobile.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic. To test fully understand direct traffic, back in 2014, Groupon ran a test in which it de-indexed its site for six hours. web analytics.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. Google applies machine learning across thousands of websites that use Google Analytics, and have opted in to share anonymized conversion data. The Demise of Google+. Image Source. Mobilegeddon.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

TrenDemon does a bit more than correlate content consumption and final outcomes. It launched its first product in 2014 although attribution came later. Of course, without true incremental value, neither system can claim to develop an optimal spending allocation. Adinton was founded in 2013.

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10 Most Promising B2B Startups in the UK for 2018

Envy

By utilizing advanced machine learning and AI algorithms, Enterprise Immune System technology iteratively learns and correlates abnormalities across devices and users on the enterprise networks. Ravelin Twitter: @ravelinhq Founded: 2014 Based : London, UK Funding : Series A, $5.7 The cool part? million ( £4,300,000 ).