KoMarketing Associates

APRIL 11, 2013

Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

JANUARY 15, 2016

I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Account Based Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Social media was predicted to be the next email killer (it’s not). Like Robin needs Ben Affleck…err…Batman, social media needs email marketing. The reality is this: Email marketing , while certainly not dying, is evolving. This is where my personal journey from ESP to marketing automation meets my professional career.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Automation 48

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The company was founded in 2013 and released early versions of its product that same year.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events , online forms, or external data vendors. If you’re a marketer, you probably don’t have to imagine at all. Automation is the Future. How do you use data in your decision-making?

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Customer Experience Matrix

MARCH 16, 2016

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. It starts at $3,000 per month for a three month pilot, which includes the cost of advertising media at specified CPMs. The company was started in 2013 and officially released its product on March 1 of this year.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Related Article: How ‘Big Data’ Left B2B Marketers Behind. If you’re a marketer, you probably don’t have to imagine at all. Automation is the Future. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Together, these circumstances present a major challenge for marketers everywhere to target the right people and be a part of the conversation.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. New to Marketing Automation: A Broad Approach.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. Frank Passantino suggested this KPI in a recent Marketo blog. Content Marketing as a Media Product.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. Go native.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn. Perhaps in was the September 2013 drop in share price. And for marketing automation, customer data is the fuel. Modern Marketing'

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. How effective is your social media marketing?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield. Marketo: That rolls right into my next question. Marketo: Really?

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes.

Enterprise Management 48

Enterprise Management Marketing Automation Services Paid Search Agency Analytics 48

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Another aspect was whether it matters how hard it is to create the integrated applications.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. reduction in marketing overhead”.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. reduction in marketing overhead”.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How do you Explain Marketing to a Six Year Old?

Marketo 48

Marketo B2B Marketing Planning B2B 48

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), Do you have any questions about including these metrics in your marketing automation platform?

Marketing Automation Services 48

Marketing Automation Services Work Management Trigger Marketing Mobile Advertising 48

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

by Jason Miller I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world.

Content Marketing 48

Content Marketing Planning Content Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 14, 2014

In my experience, guerrilla marketing techniques work particularly well around an event. For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Marketo uses memes in social campaigns to generate additional engagement. What is a meme?

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Single Grain

JULY 21, 2020

Netflix is a B2C media-service provider for entertainment purposes. Overview: Salesforce is a cloud-based software company that provides a complete software suite for customer service, marketing automation and application development. Slack was officially launched by Slack Technologies in August 2013. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Metadata

MARCH 18, 2021

There’s very clear categories of marketing technology, right? There’s you sort of product, you’re add a product analytics tool, a web analytics tool, AB testing tool, a marketing automation tool, and there’s like 12, or 13 of these standard categories that people get. And there’s always like new.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Adobe Experience Cloud Blog

DECEMBER 9, 2014

We are on a crazy, wild ride as marketers, with dramatic changes in how we market and connect with people coming at us at an unprecedented pace. In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48