Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. But does your boss? Credit: Marketo.

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Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

markempa

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If Keith explained that they already captured the lead, and the lead was using a free trial version of the software.

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LEADership

MAY 26, 2015

There are small start-ups that have seen early and rapid results with automation. There are some large corporations that are still not automating their lead generation campaigns. Still others have invested top dollars in automation software and are sitting with their shiny new cannons, waiting to kill a mosquito!

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Marketing Automation Services Marketing Automation Work Management Marketing Management 40

markempa

APRIL 6, 2015

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. An early-stage lead shouldn’t be expected to give up the same kind of details as a later-stage lead.

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Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

ViewPoint

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Less than 50 beds. 50-250 beds. 250-500 beds. More than 500 beds.

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Account Based Marketing Lead Generation Marketing Management ABM 120

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

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Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

markempa

JUNE 23, 2014

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? The next thing we want to be able to tell our team is: Did they activate the software, or are they using it?” Keith asked. Turn users into customers.

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Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Image via BigStockPhoto.com. billion videos in 365 days.

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Video Marketing Rules Marketing Automation Services Planning 167

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify B2B Lead Generation Report.

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markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance.

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markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.

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Top of Funnel Analytics Marketing Management Planning 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ). B2B Lead Blog ).

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ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via ClickZ.

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ViewPoint

OCTOBER 9, 2013

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Marketing automation in the hands of a fool is still a fool’s tool.”.

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Sales Qualified Leads Marketing Automation Services Work Management Marketing Management 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

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KoMarketing Associates

MARCH 21, 2013

Executing the B2B marketing message is more complex than ever before. This is in part due to the sheer volume of data and information created coupled with the rapid development of technology across a range of platforms and devices. Tactical adoption of third party platforms is specific to communication and outreach.

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Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

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Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Digital B2B Marketing

DECEMBER 22, 2011

Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising.

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B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

NuSpark Consulting

JULY 13, 2016

The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. However, many are still missing the boat when it comes to using social platforms to nurture those B2B leads. Teach them how to use social platforms correctly.

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Social Media Lead Scoring Lead Ranking Media 100

SnapApp

OCTOBER 24, 2013

Current CRM and marketing automation software can’t assign multiple pieces of content a percentage of credit for lead generation. Right now, B2B content marketing is posing significant challenges that require imaginative solutions. Which piece of content get deserves the credit?

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

Digital B2B Marketing

OCTOBER 29, 2013

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority?

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Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. Historically, sales people and marketers have tracked three KPIs: Number of leads generated.

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Allocation P2P Lead Scoring Lead Ranking 48

Vidyard

MAY 26, 2015

Marketers are on the verge of harnessing this massive amount of data and using it at the crux of their decision making, but most aren’t quite there yet. Today’s savviest marketers are asking how data can inform decisions on which markets to grow into, and how.

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Work Management Marketing Management Word of Mouth Paid Search Agency 51

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Measurable results.

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Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Customer Experience Matrix

OCTOBER 9, 2013

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. This also makes sense: it’s a relatively new application for marketing automation and many marketers don’t do it at all or use other tools.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Measurable results.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

BenchmarkONE

JANUARY 25, 2023

This is where sales prospecting tools come in as a savior for all sales reps. These tools allow you to control the entire sales process more easily and effectively. And today, we will share some of the best sales prospecting tools and how they can help you ace your sales game! What is Sales Prospecting?

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Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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Hubspot

MARCH 15, 2016

Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Of course, you then need to create an assortment of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers.

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Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

ConvertKit

MARCH 25, 2020

It's no wonder, then, that so many online creators are turning to video content for their marketing. A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. Video lets you explain complicated products or services quickly.

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Landing Pages Video Marketing Conversion Marketing Automation Services 46

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. The multitude of tools, platforms, and techniques can be overwhelming at times. White papers and eBooks are excellent lead generators.

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