Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 Frugalnomics is in full effect. IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7

Gartner 40

Gartner Allocation Storytelling Spending 40

SocialPilot

MARCH 12, 2024

You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect. After proving so effective in print, the concept was successfully adapted into TV advertisements, billboard campaigns, and even radio promotions.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

ANNUITAS

MARCH 26, 2013

Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. A: Hire great storytellers. Q: Can you describe an effective content blueprint? Q: What are you most looking forward to for Content Marketing World 2013?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. A program can have a snowball effect, leading to more and more original, compelling content and increased blog traffic.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. GoPro ‘s hashtag strategy on Facebook has proven itself effective and powerful among their community.

Facebook 98

Facebook Practices Best Practices Privacy 98

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

AUGUST 2, 2018

If so, then you might have the time to effectively maintain multiple social media platforms. Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday. Do you have an extra 12 hours to spare during the week to devote to social? Which company are you going to choose?

Social Media 142

Social Media Media Marketing Management Allocation 142

The ROI Guy

MARCH 1, 2016

Frugalnomics in Effect IT spending has significantly changed, and you need to know these trends in order to succeed: 1) Do More with Less – Because of the Great Recession, companies learned how to cut expenses to improve the bottom-line, and have learned to permanently “Do More with Less”. YoY increase from 2015.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

The ROI Guy

JULY 15, 2015

Although Gartner has pinned this latest decline on the strength of the US dollar, it was just a couple of years ago that Gartner blamed the downward revisions on just the opposite, a weak US currency, and we think there is more than just currency effects in the declines. Sources: Gartner Says Worldwide IT Spending to Decline 5.5%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Frugalnomics in Effect So what are the real reasons behind the continued slow growth? trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

markempa

DECEMBER 29, 2014

This requires a customer-centric approach that involves staying relevant and informed on what the customer wants to learn and then being helpful and building trust through effective nurturing content. Watch Ninan Chacko, CEO, PR Newswire, as he explains the five steps to effective content marketing in this Lead Gen Summit 2013 replay.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. Oracle, IBM, NewsCred, Optimizely, Outbrain, Skyword, and Taboola all acquired smaller companies.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

DECEMBER 18, 2012

They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. Effective stories draw us in. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Focus On The Customer.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Marketing Insider Group

MAY 7, 2013

I even predicted that social, content and personal branding would drive the future of business in 2013. It means our sales people start to grow strong social connections and become effective storytellers. It is about understanding the role of content and how content can be used to tell a powerful and emotional story.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Frugalnomics in Effect So what are the real reasons behind the continued slow growth? for the year. In 2012, initial rosy predictions of 3.7% Click here to learn more. #2

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Heinz Marketing

SEPTEMBER 17, 2019

As John Linkner said in an article for Forbes in 2013, “The business version of placemaking has to do with the physical experience you create for your team members, customers, and suppliers.” Here are 5 tips for applying this effectively at a trade show, a seminar, or in your office space: Be Clear About your Story.

Planning 62

Planning Brand Identity Branding Trade Show 62

Content Standard

MAY 22, 2016

TV and advertising existed hand-in-hand, as technology evolved and brands fine-tuned the most effective way of slinging their products to the masses through the country’s most prominent communication channel. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 The writing skills are basic, thus an experienced journalist could put it into better context – to tell a more effective story.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content4Demand

MARCH 24, 2020

She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.” Schwarz points to the 2013 Volvo Truck ad “ Epic Split ” with with Jeanne-Claude Van Damme and how it simply created a feeling of “Wow!”

B2B 55

B2B Psychographics Content Ad Exchange 55

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. And we’re not sure we’ll ever find a better storyteller than this cat. Breathtaking.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Outbrain

AUGUST 14, 2021

Ready to get inspired with some original and effective ideas for your next advertising campaign? Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. Eko is an interactive storytelling platform offering choice-driven brand and marketing content.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

MAY 22, 2016

TV and advertising existed hand-in-hand, as technology evolved and brands fine-tuned the most effective way of slinging their products to the masses through the country’s most prominent communication channel. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. This is also effective for concepts that someone simply might be in the early phases of learning. FreshBooks CEO Mike McDerment at SociaLite 2013. Start planning how to create video for your company now. We’ll help you get started. How can a good B2B video be characterized?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Integrated B2B

MARCH 13, 2020

Innovation is said to thrive in times of crisis – researchers analyzing data back to 1883 (Gorovaia and Zenios, 2013) have pointed to noticeable effects for up to three years afterward.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Integrated B2B

MARCH 13, 2020

Innovation is said to thrive in times of crisis – researchers analyzing data back to 1883 (Gorovaia and Zenios, 2013) have pointed to noticeable effects for up to three years afterward.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Adobe Experience Cloud Blog

MAY 20, 2015

Storytelling has always been relevant to marketers. in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. The use of celebrity in marketing is also highly effective. Time magazine noted not many directors have accomplished what Anderson has in terms of consistency over the years.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Vidyard

OCTOBER 19, 2016

Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50