Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

SugarCRM

DECEMBER 11, 2013

Email Marketing. Drip Marketing. Nurture Marketing. Social Marketing. CRM Integration. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. Lead To Revenue.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Outbrain

SEPTEMBER 4, 2019

From the dishwasher in your kitchen, to automatic monthly payment of your electricity bill, the majority of repetitive tasks are now done with some sort of automation. Why should marketing be any different? What are marketing automation platforms? What is marketing automation primarily used for?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Predictive Completes The Marketing Stack. This was originally published on Medium.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. Year founded: 2013. This was the birth of Modus.

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. They are, after all, experts at seeing the future.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. This allows marketers to adopt Autopilot without discarding their current tools, easing the transition.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Customer Experience Matrix

NOVEMBER 5, 2015

Teradata today announced it plans to sell its Marketing Applications business. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Predictive Completes The Marketing Stack. This was originally published on Medium.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Video Marketing Maturity Means Getting More Strategic. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

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Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors. So why am I urging marketers to stop focusing on their marketing data? Hear me out.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Customer Experience Matrix

JUNE 2, 2016

The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. So marketers looking for a JOE should put Usermind on their list. Another half-dozen are “coming soon.”

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Buzz Marketing for Technology

MAY 28, 2014

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Customer Experience Matrix

AUGUST 26, 2014

In fact, Marketo today looks a lot like the HubSpot S-1.) - sales and marketing costs at 64% of revenue, well above Eloqua (which was growing much more slowly) and similar to Marketo (which was growing slightly faster). million for all of 2013 and by $0.9 It makes even less sense when selling to the mid-market.

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Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Customer Experience Matrix

AUGUST 28, 2014

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. 6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

markempa

MARCH 24, 2014

This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I Put together a cross-functional team.

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013.

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Conference SEM Search Engine Marketing Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. This excludes the predictive modeling vendors and customer success managers, as well as the big marketing clouds that list a CDP as one of many components.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

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Process Planning Marketing Automation Services Demand Generation 100

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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Eloqua Marketo Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 30, 2014

These are loaded into client systems where they can generate reports (see below) or be integrated with CRM or customer support agent interfaces. A new self-service edition is limited to specific marketing automation, customer support, and CRM systems and costs somewhat less. self-service. million to $3.5

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Leadspace

OCTOBER 16, 2017

Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors. So why am I urging marketers to stop focusing on their marketing data? Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

SnapApp

OCTOBER 24, 2013

B2B content marketers struggle to get out of B2C’s shadow, do more with less, and measure ROI. MarketingProfs recently held its 7th annual B2B Marketing Forum from October 9-11, and SnapApp was a proud sponsor. These were our big takeaways: B2B Content Marketing Needs to Catch up to B2C. Their bandwidth is at a minimum.

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

ANNUITAS

MARCH 11, 2014

I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

SugarCRM

MARCH 15, 2013

FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Atlanta, GA.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

Liveintent

MARCH 2, 2021

We’re excited to announce that our partner, MediaMath , has integrated LiveIntent’s nonID into its bidding infrastructure through SOURCE , providing marketers with a best-in-class experience for targeting addressable audiences across a transparent and accountable supply chain. Transparent, people-based measurement.

Advertising Agencies 62

Advertising Agencies Ad Exchange Paid Search Agency Privacy 62

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Vidyard

JUNE 3, 2013

When it comes to marketing automation, social selling and delivering sales and marketing ROI Jill Rowley is a true expert and thought leader. When you combine Jill’s expert understanding of marketing automation with sales you get a powerful combination. Enjoy and stay tuned to more from Jill!

ROI 51

ROI Video Marketing Thought Leadership Lead Scoring 51