Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

Hubspot

JUNE 13, 2018

Used his ultimate business goal of earning $200,000 of sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel. Craft content for each stage of your marketing funnel, based off your prospects’ pain and passion points. Identify your most effective marketing channels. Target Customers.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

B2B Marketing Directions

FEBRUARY 18, 2018

TechTarget also found that when companies ran simultaneous brand advertising and demand generation e-mail programs targeting the same potential buyers, e-mail click-through rates were 22% higher compared to e-mail only programs. Equally important, targeted brand advertising improved funnel conversion rates (lead to MQL to SQL) by 25%.

Lead Ranking 55

Lead Ranking B2B Thought Leadership Brand Identity Branding 55

KoMarketing Associates

MARCH 21, 2013

Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

SnapApp

JANUARY 15, 2014

When marketers incorporate interactive content into their campaigns, conversion rates rise as artistically crafted intrigue is complemented by scientific efficiency. In fact, interactive content drives click rates of 50%+ and lead form conversion rates of 80%+ (SnapApp Data) – Compare this with the average email click rate of 3.6%

Top of Funnel 48

Top of Funnel Marketing Automation Services Lead Scoring Lead Ranking 48

Convince & Convert

SEPTEMBER 20, 2013

Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.: From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Skype 123

Skype Startups Social Media Mobile Advertising 123

Biznology

FEBRUARY 19, 2014

Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. It measures the total contribution for each of the primary sales channels by looking at both “assists” and “last-touch” conversions. So what does that mean? Now let’s analyze the data for this fake eCommerce site.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Hubspot

JUNE 14, 2013

. -- this time drawing on data from HubSpot’s 2013 State of Inbound Europe Report 2013 , along with what our clients have experienced. According to the 2013 State of Inbound Marketing Europe Report, however, inbound marketing is growing at an impressive rate in Europe. marketers align with their sales teams.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

Moz

MARCH 12, 2019

It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. A lot of incumbents have been very slow to take action on things like top-of-funnel content, or only produce low-effort, exceptionally dry social media posts (I’ve posted before about some of these tactics here.)

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Adobe Experience Cloud Blog

APRIL 21, 2014

Lead conversion percentages. These KPIs are not necessarily “wrong”, but they paint a wide brush over what’s actually going on with your sales and marketing funnel. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns?

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

SnapApp

MAY 2, 2018

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Ready to jump to the middle of the funnel?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. times more time , to be exact.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

SnapApp

MAY 2, 2018

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Bottom funnel: The potent, high-converting stuff.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Hubspot

MARCH 22, 2016

Be sure to test the use of such social sentiment on your content and explore how their inclusion benefits your conversion rates. When you’re trying to nurture a lead further down the funnel, you want to ensure you’re presenting CTAs to qualify them for your sales team. 3) Contextualized Calls-to-Actions.

Template 0

Template Design Sample Lead Ranking 0

Hubspot

FEBRUARY 23, 2016

Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets. Later, they would focus more on the blog's conversion rate, meaning how many people download an offer from one of the calls-to-action after reading a blog post. Setting Up a Blog Strategy. The Results.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 26, 2015

If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

LEADership

JULY 7, 2015

Source: Peter Doucette’s presentation at The Optimization Summit 2013. The essential process steps marketers can emulate from the success story of The Boston Globe involve: optimizing the purchase funnel to improve conversion rates, reducing customer acquisition costs, and increasing customer lifetime value.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Hubspot

JANUARY 7, 2016

As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Active funnel programs are focused on leads that have actively entered their buyer’s journey.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

NetLine

JANUARY 23, 2020

From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. We are the leading figure in the conversation about diversity and inclusion. For example, we pioneered a program back in 2013 called Autism at Work.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Content Standard

OCTOBER 10, 2023

A decade ago, the term ‘The Goldfish Effect’ was coined when a study by the National Centre for Biotechnology Information at the US Library of Medicine found that the average human attention span had dropped from 12 seconds in 2000 to eight seconds in 2013—one second less than a goldfish’s.

Marketing & Strategy 85

Marketing & Strategy Top of Funnel Digital Marketing Funnels Distribution 85

Bound360

DECEMBER 4, 2017

Could you walk us through when the conversation started happening? I think personalization came up for us around 2013, 2014. Amy Larsen: We’ve certainly heard all the stats about conversation rates and we were trying to drive those up; so that was how we started in that path. Amy Larsen: Sure. James Carbary: Okay.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. 2) Make your website a funnel, not a brochure.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Single Grain

APRIL 6, 2022

If this situation resonates with you, your business needs to implement a conversion rate optimization (CRO) process. No conversion rate optimization process starts without a deep dive into your visitors and buyers. Dive Deeper: * SEO & CRO: How Rankings and Conversions Complement Each Other. * The result?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

seo.co

APRIL 5, 2022

Starting with the Hummingbird update in 2013, Google has been making steady changes to its algorithm to incorporate a function known as “ semantic search.” More Targeted (Long Tail) Traffic = Higher Conversion Rate. The more targeted traffic based on your keywords is, the better the conversion rate.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

NuSpark Consulting

JANUARY 3, 2015

Plan search campaigns within the funnel. Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Continue to test content offers (Top of funnel) with trial/demo offers (bottom funnel). Increase conversion rates.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Hubspot

FEBRUARY 13, 2015

Principles like urgency, scarcity, and social proof are all great ways to increase your conversion rates. When someone''s further down the funnel, they''re much more receptive to hearing customer testimonials -- in fact, they may even be looking for them. 8) UncommonGoods: "As You Wish". Email Marketing Daily Weekly'

Best Practices 28

Best Practices Click Rate Email Marketing Case Studies 28

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

TV ads aren’t as relevant to each viewer, so the conversion rate is much lower, especially for niche products. . . In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . . MarketingSherpa found using personas increases revenue by 171%. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

AUGUST 9, 2019

Higher Page Views per Visit & Lower Bounce Rates . Visit & Visitor Conversion Rate ; are vital factors in deciding the rankings of a website on SERPs . While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

chiefmartech

OCTOBER 29, 2017

If you’re a demand generation marketer, you know this math: it’s pouring more prospects into the top of your funnel. Even with a constant conversion rate, you generate more net leads. There was definitely a swelling of new martech firms starting around 2013. An order of magnitude more.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Single Grain

DECEMBER 29, 2020

He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). Optimizing Your Funnel by Getting In Your Buyer’s Head. Georgiana Laudi and Claire Suellentrop are the Co-Founders of Forget the Funnel , a company that helps launch, build and grow SaaS brands.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

SnapApp

AUGUST 9, 2017

In 2013, 84% of all email was spam. Email personalization boosts open rates by 26%, and click-through rates by 97%. . A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Tactic 2: Personalize. Tactic 3: Show, Don't Tell.

Tactics 48

Tactics B2B Marketing Microsite B2B 48