Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Contently

FEBRUARY 21, 2017

It used to be gate everything and don’t give away any content for free,” he said. Now I see you have to find a balance, to have an engine and a blog that creates content to drive awareness to that bigger piece of high-value [lead gen] content.” Explore what the future of lead gen content may look like.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Adobe Experience Cloud Blog

JULY 21, 2015

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Leave your comments below!

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

Work Management 167

Work Management Marketing Management Conversion Generation 167

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Marketo Summit – Free Beer, Gold for Everyone!”.

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Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. million for Marketo.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. Resonance (@resonancecont) February 8, 2013.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. the hot new feature is…SEO content rating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. You heard it here first. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

MARCH 25, 2013

We just started playing around with it here at Marketo and it really has been a fun experience trying to figure out what we can make. So how can you use Vine as part of your content marketing strategy? Twitter NYC (@TwitterNYC) March 14, 2013. Take a look at the first Vine video that we created at Marketo. v/bdBtYx7bIJJ.

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Marketo Content Marketing Content Twitter 48

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Your headline should grab attention and lead the recipient directly into the meat of your content, and ultimately, your call to action. If you’re selling products to businesses, cart abandonment content and strategy might mirror that of the B2C processes we’ve identified above. Strong Headlines and Concise Copy. Envelopes.com.

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Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. Kansas City, MO – Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Buzz Marketing for Technology

MAY 28, 2014

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It diversifies the content marketing mix. Marketo: What is Marketo? CMI: The Story of Content: Rise of the New Marketing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. You’ve got to find out by asking, it’s that simple.

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Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

APRIL 5, 2013

In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Social media is the perfect place to get your prospect and customers engaged with your content. Are you attending Marketo Summit next week? Engagement is Key. Here is what we found out: 0.4%

Facebook 48

Facebook Top of Funnel Marketo Content 48

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Your buyers are shifting their attention to authentic content from people with similar views who they can trust in their buying decisions.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. Marketo: What is your number one tip for businesses who are struggling to find content ideas?

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . Content Marketing World (September 8-11) – Cleveland, OH.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

NuSpark Consulting

OCTOBER 9, 2017

You can’t afford to have it fall flat on its face because it’s starved of content. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. It measures the emotional content of your headline. This post originally ran on The Marketo Blog in August 2017. Break Your Outline.

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Ethics Buying Cycle Stats Marketo 145

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I remember reading a great post about hiring a journalist for your content marketing strategy.

Content 48

Content Marketo Opinions Paper 48

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Companies use predictive analytics to drive advanced segmentation and personalization–so you can customize your messaging and content for maximum relevance.”. Predictive: Not new, but very hot.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Account Based Marketing 48

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Platforms like Instagram, Facebook, and even Twitter are becoming the top channels where people are consuming and sharing visual, and very personalized content. Brought to you by Marketing Software by Marketo. selfiesforlife, #therecanneverbetoomany. Modern Marketing'

Generation 48

Generation Marketo Thought Leadership Twitter 48

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Platforms like Instagram, Facebook, and even Twitter are becoming the top channels where people are consuming and sharing visual, and very personalized content. Brought to you by Marketing Software by Marketo. selfiesforlife, #therecanneverbetoomany. Modern Marketing'

Generation 48

Generation Marketo Thought Leadership Twitter 48

Adobe Experience Cloud Blog

AUGUST 28, 2017

You can’t afford to have it fall flat on its face because it’s starved of content. In this blog, I’ll give you 7 easy ways to beat writer’s block and become a content creation machine. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. You have to change how you write.

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Thought Leadership Ethics Buying Cycle Stats 134

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. do both with Pardot!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Adobe Experience Cloud Blog

JANUARY 16, 2014

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! What were your favourite events of 2013? Ad-Tech (March 18-19) – Sydney, Australia.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

JULY 29, 2014

Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Keep reading to learn more about building your Pinterest audience, and creating content to keep that audience engaged. Content Marketing' Why Pinterest? Register here !

Brand Identity 48

Brand Identity Branding Thought Leadership Marketo 48

LEADership

MARCH 7, 2014

In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. Content (61%). Marketo reports that 75% of smartphone users feel inclined to delete emails that cannot be read properly on their phones. It is imperative to test all components of a marketing email.

Email Campaigns 40

Email Campaigns Campaigns Marketo Mobile Marketing 40

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

The Lead Agency

AUGUST 6, 2018

The results of this research can then be used to help optimise your content marketing, SEO and paid advertising. The process works by setting up content that is triggered when certain actions are made by users. Using the same principles of A/B testing, you can test out certain keywords to see what statistically has greater impact.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. As you develop a strategy for delivering content and seeking donations from your supporter pool, you’ll want to “listen” to your supporter pool’s response to communications. Knowledge is power.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48