SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. 6) AirBnB''s Annual Report.

Branding 28

Branding Brand Identity Marketing Analytics Tools Paid Search Agency 28

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. But Southwest is intent on keeping the blog organic : a true voice of the company. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Listen Now . The RSS feed is: [link]. Tweetable Moments.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013. 52 Tools For Any Company to Innovate Like a Startup – by Nick De Mey , founder of the Board of Innovation. Slideshares I Wish We Created.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. What happens from there? Eight billion.

Branding 53

Branding Brand Identity Marketing & Strategy Storytelling 53

Content Standard

AUGUST 12, 2015

The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers. As a master of the art of storytelling, who better to learn from than an entire industry dedicated to crafting engaging content? Strategize Long-Term: Logistics and Creativity.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Outbrain

AUGUST 14, 2021

One company using this acronym expertly is Automated Creative , which has programmed AI and machine learning to creatively respond to consumers. Companies like Drift – a conversational marketing and sales platform – offer AI chatbots for real-time conversations between brands and their customers.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Early on, that opportunity for increased organic exposure caused marketers and media companies to dedicate time to Facebook’s video platform, posting more and more videos to Facebook as they vied for new audiences.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Sprout Social

NOVEMBER 1, 2016

For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Focus on Storytelling. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines. And don’t be afraid to experiment with new social media platforms.

Social Media 93

Social Media Class Word of Mouth Media 93

Adobe Experience Cloud Blog

MAY 28, 2014

From a company who facilitates food pickup. And having some fun…with a company. It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). Take a quick glance at their YouTube videos. Weekly coupon email. And Your Weekend Coupon.”

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Breakthrough storytelling. A regular YouTube video of someone playing a guitar wasn’t interesting. In 2013, Netflix decided to make an original TV series for the first time. This might sound a little dire or pessimistic. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Branding Brand Identity 60

Content Standard

OCTOBER 22, 2016

For tier-one accounts, marketing needs to create completely bespoke content that speaks specifically to the largest challenges that company is having. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Outbrain

DECEMBER 8, 2022

Consumers everywhere are tuning in on YouTube to watch the latest Christmas ads from brands halfway across the world. Some companies in the US and elsewhere want to get on the bandwagon, and are coming out with their own Christmas commercials. Other companies are beginning to wonder whether they should. National Lottery.

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Social Media Marketing World was founded by Social Media Examiner in 2013. 3XE Conversion & UX. Brand Manage Camp.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. – iframe –> This mini-rant leads me to Trend No. Your customers and your staff. The Outs: Influencer Strategy.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. – iframe –> This mini-rant leads me to Trend No. Your customers and your staff. The Outs: Influencer Strategy.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

MAY 29, 2015

In search of a way to combine them, Dickson started his own blender company, Blendtec. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. E ven in today’s crowded marketplace, t hese principles have helped dozens of companies get their products and ideas to catch on," explains Berger.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

AUGUST 21, 2013

The internet has completely changed how customers and companies interact. Although showing, not telling, is a key storytelling technique in writing, it''s especially effective in presentations. 14) Design Your Career 2013, Slides That Rock. Design Your Career 2013 from Slides That Rock. What Would Steve Do?

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

ClearVoice

MAY 15, 2020

Remote-produced video is a part of this trend as well, and the few companies that specialize in it are ahead of the curve. The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Tips: “Facebook and YouTube have incentivized live video.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

KoMarketing Associates

APRIL 10, 2014

We’ve scoured YouTube to identify five videos that we thought stood above the rest in terms of unique value and usefulness. 72% of companies who blog weekly have acquired customers through their blog. 72% of companies who blog weekly have acquired customers through their blog. The New Three R’s of Content Management.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Content Standard

MAY 4, 2015

As you continue building your content marketing output and seek to further expand your audience through digital storytelling efforts, you’ll find you already have a sizable contingent of well-established followers: your loyalists and champions. Think of that bigger, deeper picture as you focus your own digital storytelling efforts.

Storytelling 40

Storytelling Television marketing Marketing Proposals Class 40

Contently

JANUARY 9, 2019

All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Consider the uber-popular YouTuber Jake Paul.

Video Marketing 138

Video Marketing Branding Brand Identity Youtube 138

Convince & Convert

OCTOBER 18, 2013

Michael Brito , author of the new book Your Brand: The Next Media Company , joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion your brand’s story, and why brands need to tune out when people say that corporate blogging is dead. Listen Now.

Paid Search Agency 131

Paid Search Agency Skype Social Media RSS 131

Scoop.it

OCTOBER 29, 2020

His videos became so popular that his media presence began to interest many brands, in 2013 he was discussing his own TV show and recently he was hired by Burger King to make a couple of promotions. Source: OneSpot The Science of Storytelling. if you can make the life of an employee at a target company easier – it will work.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Contently

APRIL 20, 2017

A Contently survey from 2016 showed that 30 percent of millennials didn’t trust financial services companies, while 43 percent were unsure. Most YouTube ads, for example, are skipped as soon as possible by millennials—assuming they’re even watched in the first place. ” Leveraging expertise and building trust.

Top of Funnel 120

Top of Funnel Branding Brand Identity Ad Building 120

Contently

MAY 25, 2016

million YouTube subscribers about a new way for them to contour their faces. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. The business of storytelling. Or maybe you think about the 17-year-old Vine kid pranking his friends at a 7-11. But what you really mean is a blogger.

Paid Search Agency 78

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 78

Contently

JULY 18, 2016

For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving. Dutch brewing company Heineken, meanwhile, earned itself more than 6.5 Inspirational storytelling. Ready to rumble.

Trends 60

Trends Content Marketing Planning Advertising Agencies 60

Content Standard

AUGUST 5, 2016

Ten years ago, your definition of the word “story” probably looked something like this: And that definition probably remained unchanged until October 2013, when it was amended to include this: “ Snapchat Stories add Snaps together to create a narrative. The implications of its imitation extend beyond sincere flattery.

Branding 40

Branding Brand Identity Storytelling User-Generated Content 40

Hubspot

SEPTEMBER 5, 2018

Whether on a billboard or the back of a restaurant menu, advertising can go to work for your company in a variety of ways. Walter Thompson Company to advertise its Lifebuoy Soap. 2005 : YouTube and Facebook (for college students only) launch. 2013 : Sites like Pinterest and Instagram join the social network scene.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Hubspot

NOVEMBER 7, 2016

These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”. The brand holds five million YouTube subscribers captive for talks that average 20 minutes in length. In 2013, marketing costs went up by $41,000 and income by $28 million.

Marketing Budget 78

Marketing Budget Branding Brand Identity Sales Management 78

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 42

Video Marketing Branding Brand Identity Peer-to-peer 42

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 40

Video Marketing Branding Brand Identity Peer-to-peer 40

SpotMe Blog

MAY 4, 2021

Listen to experts who will share how to use AI in health companies large and small. Beginning in 2013, the Midwest Digital Marketing Conference has grown to become the largest in the Midwest and now draws in-demand speakers. Some of the speakers will include Stacey Abrams, Mayim Bialik, Mary J. Blige, and James Cameron. March 25-26.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Outbrain

JANUARY 10, 2019

Listen on: iTunes, Stitcher, YouTube, Google Play, Soundcloud, Spotify. An on-demand radio show which delivers creative commentary on the world of digital business and features “celebrity” guest appearances, with over 140 episodes dating back to 2013, these guys tackle it all. Everyone Hates Marketers. ProBlogger Podcast.

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54