SocialPilot

FEBRUARY 9, 2024

Robert has a knack for creating content with great storytelling. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Jeff Bullas Jeff Bullas was named the No.1

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. 1) Dumb Ways to Die.

Branding 28

Branding Brand Identity Marketing Analytics Tools Paid Search Agency 28

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Perhaps this is because of the enormous content being produced there; 72 hours of video are uploaded to YouTube every minute. Listen Now .

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013. Sure I could just gather up all the stuff my team and I created and promote it here. Jean-Claude Van Damme’s Epic Split for Volvo – just awesome!

Examples 100

Examples Peer-to-peer Content Hubspot 100

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

AUGUST 12, 2015

The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers. As a master of the art of storytelling, who better to learn from than an entire industry dedicated to crafting engaging content? Strategize Long-Term: Logistics and Creativity.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. What happens from there? Absolut Vodka on WhatsApp.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

Outbrain

AUGUST 14, 2021

Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. Facebook and YouTube have adopted the ratio for mobile viewers too. Eko is an interactive storytelling platform offering choice-driven brand and marketing content.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Sprout Social

NOVEMBER 1, 2016

Focus on Storytelling. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines. The four-and-a-half minute video, which incorporates footage from 100 people, has received almost 400,000 views on YouTube. Today nearly 70% of searches related to travel begin online.

Social Media 92

Social Media Class Word of Mouth Media 92

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). Take a quick glance at their YouTube videos. Good marketing is about storytelling, not selling. And having some fun…with a company. And Your Weekend Coupon.” Just a thought.).

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Breakthrough storytelling. A regular YouTube video of someone playing a guitar wasn’t interesting. In 2013, Netflix decided to make an original TV series for the first time. This might sound a little dire or pessimistic. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Branding Brand Identity 60

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The band then followed up in 2013 with a visually-spectacular, interactive music video that you can manipulate with your smartphone while watching the video on your computer.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Session: Case Study: How Iron Mountain Built Audience, Cultivated Trust, And Kicked Ass Through Content Strategy And Brand Storytelling. The big challenge?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The band then followed up in 2013 with a visually-spectacular, interactive music video that you can manipulate with your smartphone while watching the video on your computer.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Outbrain

DECEMBER 8, 2022

Consumers everywhere are tuning in on YouTube to watch the latest Christmas ads from brands halfway across the world. There is one thing that the best Christmas commercials all have in common: effective storytelling. Storytelling takeaway: A great story does not have to be a long one. National Lottery. WestJet.

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. Social Media Marketing World was founded by Social Media Examiner in 2013. 3XE Conversion & UX. February 13, Dublin, Ireland.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

SEPTEMBER 26, 2014

In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family. The animated short film detailing the journey of a Scarecrow who looks for natural, wholesome food options made a big splash in the media when it was released in September 2013. Brand: Chipotle.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

MAY 29, 2015

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? The Will it Blend? How did this happen?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

AUGUST 21, 2013

Although showing, not telling, is a key storytelling technique in writing, it''s especially effective in presentations. 14) Design Your Career 2013, Slides That Rock. Design Your Career 2013 from Slides That Rock. What Would Steve Do? 9) You Suck at PowerPoint! Displaying Data from Bipul Deb Nath.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Tips: “Facebook and YouTube have incentivized live video. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Being a one-man band.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

KoMarketing Associates

APRIL 10, 2014

We’ve scoured YouTube to identify five videos that we thought stood above the rest in terms of unique value and usefulness. TL;DW Summary : During Content Marketing World 2013, Joe Pulizzi launched his new book, Epic Content Marketing. Storytelling, Positioning & Personas for More Effective B2B Content Marketing.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Content Standard

MAY 4, 2015

As you continue building your content marketing output and seek to further expand your audience through digital storytelling efforts, you’ll find you already have a sizable contingent of well-established followers: your loyalists and champions. Think of that bigger, deeper picture as you focus your own digital storytelling efforts.

Storytelling 40

Storytelling Television marketing Marketing Proposals Class 40

Contently

JANUARY 9, 2019

Consider the uber-popular YouTuber Jake Paul. H3Productions, another beloved YouTube channel co-run by Ethan and Hila Klein, recently analyzed what’s become of Paul after too many years trying to please the same exact audience. The 21-year-old YouTuber has built an insane, lucrative empire through video content aimed at children.

Video Marketing 138

Video Marketing Branding Brand Identity Youtube 138

Convince & Convert

OCTOBER 18, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They are storytellers. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now. The RSS feed is: [link]. They are agile.

Paid Search Agency 133

Paid Search Agency Skype Social Media RSS 133

Scoop.it

OCTOBER 29, 2020

His videos became so popular that his media presence began to interest many brands, in 2013 he was discussing his own TV show and recently he was hired by Burger King to make a couple of promotions. Source: OneSpot The Science of Storytelling. Daym Drops channel has over 1,3mil subscribers. Create “Easy to Digest” Content.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Contently

APRIL 20, 2017

Most YouTube ads, for example, are skipped as soon as possible by millennials—assuming they’re even watched in the first place. For these companies, the move is just part of adapting to a new digital landscape that rewards immersive storytelling experiences. Finance firms aren’t the only thing millennials tend to mistrust.

Top of Funnel 120

Top of Funnel Branding Brand Identity Ad Building 120

Contently

MAY 25, 2016

million YouTube subscribers about a new way for them to contour their faces. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. The business of storytelling. Or maybe you think about the 17-year-old Vine kid pranking his friends at a 7-11. But what you really mean is a blogger.

Paid Search Agency 78

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 78

Content Standard

AUGUST 5, 2016

Ten years ago, your definition of the word “story” probably looked something like this: And that definition probably remained unchanged until October 2013, when it was amended to include this: “ Snapchat Stories add Snaps together to create a narrative. The implications of its imitation extend beyond sincere flattery.

Branding 40

Branding Brand Identity Storytelling User-Generated Content 40

Contently

JULY 18, 2016

For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving. Inspirational storytelling. As a result of this evolution, marketers across Europe are shoring up their mobile video investments.

Trends 60

Trends Content Marketing Planning Advertising Agencies 60

Martech Advisor

MARCH 6, 2020

According to Statista , Facebook, YouTube, Instagram, and Pinterest have the highest female internet users in the U.S. Example : Back in 2013 , Dove realized women are critical judges of their appearance and created a campaign to help change that. These learnings could help figure out how to approach and influence the female shopper.

Paid Search Agency 75

Paid Search Agency Planning Advertising Agencies Multi-Channel 75

Hubspot

SEPTEMBER 5, 2018

2005 : YouTube and Facebook (for college students only) launch. 2013 : Sites like Pinterest and Instagram join the social network scene. Use Storytelling. Storytelling helps paint a bigger picture of a brand or company, not simply promote a single product or service. 2012 : Online videos reach 169.3 million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53