ANNUITAS

MARCH 26, 2013

A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. Q: What makes for good content?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. It will force more marketers to consider how to create and publish content their customers actually want. I don’t think ads are evil.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

ClearVoice

SEPTEMBER 20, 2021

Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off. Simultaneously, the company acknowledged that hashtags on Facebook could boost organic reach and ultimately improve Facebook SEO. Consider custom privacy settings. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 Client companies can inform Quill of the style of language, tone, and angle to use. And what does this technology cost?

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content Standard

APRIL 12, 2019

The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. Just when it seemed like Netflix had innovated itself into a corner, the company unveiled its next venture: original content.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. That dip was in addition to six fewer minutes between 2012 and 2013.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

DivvyHQ

SEPTEMBER 14, 2017

Fans and customers of DivvyHQ overwhelmingly supported and voted for DivvyHQ in the second annual audience choice contest sponsored by CMI, the global leader in education and training relating to content marketing and management. We are grateful to our community, our customers and everyone who has supported us over the last seven years.”

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Marketing Insider Group

FEBRUARY 5, 2013

Here are the facts: Since 2002, I’ve been the Chief Content Officer of MarketingProfs , a training and education company. In this new world of marketing and social business, all of us can learn a lot from storytelling, and particularly journalism — which respects the content and the audience above all. Paperback 2012.

Planning 100

Planning Brand Identity Branding Content 100

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. I have already published some of my favorite slideshares and best videos from brands as examples. God Made A Farmer – Dodge Superbowl Commercial 2013. Slideshares I Wish We Created.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. What happens from there? Eight billion.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

DivvyHQ

SEPTEMBER 14, 2016

Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. We are on a mission to make lives simpler for marketers around the globe, and it is gratifying to receive validation from our most important audience – our customers,” Dorland said.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Never publish content just for the sake of making an update. Four more years.

Social Media 95

Social Media Media Business Social Networks 95

Sprout Social

NOVEMBER 1, 2016

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media.

Social Media 92

Social Media Class Word of Mouth Media 92

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. So how are companies doing it wrong?

Social Media 161

Social Media Media Viral Marketing Skype 161

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. That dip was in addition to six fewer minutes between 2012 and 2013.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Each month, it posts a leaderboard of top videos and publishers on Facebook and YouTube. Magnet Media is a great resource for learning more about storytelling in general. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Contently

DECEMBER 6, 2016

They’ve bought into the idea that stories and customer education build relationships in ways that commercial sales pitches and calls-to-action do not. A lot of great storytelling exists in the business world. We help hundreds of the world’s top brand publishers run their content marketing programs.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. I also taught a video storytelling elective there to high school students, which was really fun but really challenging. My first position where the word “content” was actually in my title was in 2013.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Content Standard

MAY 20, 2015

Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. Many publications and media companies are emerging from the fog with clearer visions than ever before, though, and I’m feeling a little jealous. Big publishers like Time Inc.,

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. YoY increase from 2015. 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Paid Search Agency 158

chiefmartech

SEPTEMBER 15, 2015

Let’s start with an update of your career since our last Q&A back in January 2013. The key to success for most brands is to shift the focus from channels and technologies to the human behavior and becoming customer obsessed , both in strategy and execution. That’s the evolution healthcare is going through. CONVERGENCE.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. The Outs: Influencer Strategy. of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. The Outs: Influencer Strategy. of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Hubspot

DECEMBER 17, 2014

They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. It requires hard work — establishing organizational values and commitments that are customer driven, while also driving them toward daily leadership decision-making and employee behaviors.”.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

ClearVoice

NOVEMBER 30, 2021

Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. It increases brand awareness, reach, sales, customer interactions, and loyalty. You can help your brand establish a positive reputation by building trust with your prospective and existing customers.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

JULY 24, 2015

For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world. Let's read on to discover some companies with awesome 'About Us' pages and see how you can emulate them on your own website. easier said than done. Yes, a wrestler.)

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

Single Grain

JULY 22, 2021

Knowing the latest Instagram trends is a great way to make the most out of your business' Instagram presence and give your potential customers what they want this year and beyond. Trend #3: Companies Will Work More with Relatable Nano Influencers. Trend #3: Companies Will Work More with Relatable Nano Influencers.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 109

Content Marketing Storytelling Content Paid Search Agency 109

ClearVoice

MAY 15, 2020

Remote-produced video is a part of this trend as well, and the few companies that specialize in it are ahead of the curve. The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Storytelling for social impact. This put everything into context.”

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

ClickZ

JUNE 25, 2020

30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality. Visual storytelling is a proven marketing tool for customer engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

KoMarketing Associates

APRIL 10, 2014

Relationships : Content should always be created keeping customer relationships in mind. It’s very important to establish and gain your customers trust. The information being presented to customers should never feel like a sales-pitch, and if it does, the relationship with the reader will likely suffer.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120