markempa

APRIL 14, 2014

Watch this brief video from a MarketingSherpa Lead Gen Summit 2013 session to hear Shelby and Daniel Burstein, Director of Editorial Content, MECLABS, discuss how the team assembled a webinar strategy to better serve prospects as well as be more useful for lead scoring. Infographic: Customer experience in the digital age.

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Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

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Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. leave it like it is.

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Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JANUARY 3, 2013

Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. What we're going to do here is gradually narrow down this list of offers, step by step, so you can pick the one that has the best lead generation potential for the specific blog post you're publishing.

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Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

DECEMBER 20, 2012

This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013 , will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Let’s get started.

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Hubspot

AUGUST 30, 2013

I''m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ''The Big 3'' Social Media Networks. So if you added a UTM code to track specific clicks or leads generated from your LinkedIn posts and uploaded those URLs directly to LinkedIn.

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Twitter Linkedin Facebook Social Media 28

Hubspot

MARCH 21, 2016

Year after year, marketers cite lead generation as one of their top content marketing goals for the year. If you want to succeed at lead gen, then you need content offers -- like ebooks -- to help you get there. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more. 5 Ebook Templates.

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Template Planning Content Marketing Work Management 28

Hubspot

AUGUST 30, 2013

In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. After all, CTAs are pretty darn essential for lead generation, and lead generation is one of the core functions of many marketers.

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Template Clickthrough Budget Programs Content 28

markempa

OCTOBER 14, 2013

That is a hard claim to refute, but today on the B2B Lead Roundtable blog, I’m going to give you a little ammo. I just got back from MarketingSherpa Lead Gen Summit 2013 in San Francisco (MarketingSherpa and the B2B Lead Roundtable blog are both owned by MECLABS). clickthrough rate. Keyword strategy research.

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Lead Generation Clickthrough Planning Generation 120

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada.

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Paid Content Sales Management CMS Development Work Management 28

Hubspot

SEPTEMBER 9, 2013

In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. Remember, meta descriptions don''t affect the ranking of your content, but they can impact its clickthrough rate from search. Is it still accurate?

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