5 Pointless Marketing Metrics You Can Stop Tracking Today
Hubspot
FEBRUARY 26, 2015
So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year.
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